Cash App · 18 hours ago
Director, CRM
United States
Full-time
Remote
Lead/Staff, Director/Executive
$240K/yr - $359K/yr
12+ years expCash App, a product of Block, is a dynamic financial ecosystem that aims to redefine the relationship with money. They are seeking a Head of Commerce Customer Growth & Engagement to lead CRM and lifecycle marketing efforts across Cash App and Afterpay, focusing on driving adoption and long-term value for their commerce products.
BitcoinCryptocurrencyE-CommerceFinancial ServicesMobile Payments
Responsibilities
Lead CRM & Lifecycle Strategy
Own the end-to-end lifecycle roadmap across Cash App and Afterpay, from acquisition activation through long-term habituation and retention
Drive adoption of Afterpay within Cash App and key products within Afterpay (e.g., Pay Monthly, Apple Pay, SUP)
Minimize “one-and-done” behavior and build repeat usage by embedding Afterpay into customers’ everyday commerce habits
Build and execute a cohort-based habituation strategy across Cash App and Afterpay, grounded in variable profit impact
Deeply understand the incremental value and profitability of each cohort and prioritize lifecycle investments to maximize marketing’s impact against overarching variable profit goals
Set clear success metrics and continuously optimize based on performance and learnings
Lead the migration to Braze, owning platform strategy, implementation, and long-term scalability
Drive innovation in how we use technology and tools to automate and optimize audience creation, campaign execution, and content development
Partner with data, engineering, and martech teams to push the sophistication of personalization, experimentation, and orchestration
Own how new merchant launches and merchant-driven events are surfaced across lifecycle and CRM channels
Ensure merchant content is timely, relevant, and meaningfully drives customer engagement and conversion
Serve as the primary growth and lifecycle marketing partner for Sales and Partner Marketing across Afterpay and Cash App Pay
Work closely with Creative, Product Marketing, Comms, Social, and other channel teams to deliver cohesive, customer-first experiences across touchpoints
Translate business priorities into clear lifecycle plans and briefs that teams can execute against
Manage and mentor a small, high-performing team of FTEs and contractors, fostering strong prioritization, executional excellence, and growth mindset
Set clear goals, provide coaching, and create an environment where the team can do their best work
Qualification
Required
12+ years and leadership experience in CRM, lifecycle, or engagement marketing, ideally within fintech, commerce, or consumer tech
Proven track record of driving adoption, retention, and habituation at scale
Strong strategic thinker with the ability to connect customer behavior, marketing tactics, and profit outcomes
Deep experience with lifecycle platforms (Braze experience a big plus) and marketing automation
Exceptional cross-functional partner with the ability to influence Product, Sales, Creative, and Marketing peers
Comfortable leading lean teams and getting hands-on when needed
Benefits
Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning
Company
Cash App
Cash App is a mobile payment service that allows users to send, receive, and store money. It is a sub-organization of Block.
1001-5000 employees
H1B Sponsorship
Cash App has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (257)
2024 (253)
2023 (260)
2022 (297)
Funding
Current Stage
Late StageTotal Funding
$10M2018-04-04Pre Seed· $10M
Leadership Team
Luis O.
Chief Executive Officer, Cash App Investing
OWEN JENNINGS (OBJ)
Chief Operating Officer
Recent News
Android Headlines
2025-12-05
Company data provided by crunchbase