Mindgruve · 15 hours ago
Senior Marketing Analyst
San Diego, CA
Full-time
Hybrid
Mid, Senior Level
3+ years expMindgruve is a global digital agency focused on accelerating business growth through marketing and digital transformation. The Senior Marketing Analyst is responsible for managing client relationships, creating performance reports, and providing insights on marketing effectiveness and visitor behavior.
AdvertisingAnalyticsBrand MarketingDigital MarketingDigital MediaE-CommerceEmail MarketingMarketingPredictive AnalyticsSEO
Responsibilities
Manage client relationships and internal stakeholder needs to support accurate and comprehensive tracking of website and media campaigns
Create and interpret client program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc, etc.)
Develop and maintain client facing dashboards
Provide subject matter expertise on web analytics, user experience and behavior, data analysis and reporting
Own measurement plans, KPI definitions, and tracking requirements for campaigns and site/app initiatives
Coordinate and track tags and tracking parameter implementations supporting reporting, analytics and digital intelligence efforts, as well as tracking QA and troubleshooting
Provide direction and execution around data governance and privacy compliance in relation to GDPR, CCPA, etc
Create data-driven insights about marketing performance and visitor behavior from ad campaign and website data
Lead analytical processes for forecasting, funnel analysis, attribution modeling, etc
Identify opportunities for efficiencies in processes (i.e. Automation)
Follow up and stay on top of industry best practices
Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results
Prepare client reports and data for presentations
Provide weekly client reporting
Build and maintain an understanding of current topics in performance media, web analytics, data management, tools and technologies related to team’s core responsibilities
May involve mentoring or managing tasks performed by Analytics Coordinator(s)
Qualification
Required
Bachelor's degree in mathematics, statistics, business, marketing, or other related discipline (with relevant work experience)
3+ years of experience at a digital agency, and/or consulting firm, and/or corporate online marketing department, and/or software provider in an analytical capacity
2+ years of experience in web analytics using Google Analytics, Adobe Analytics, or similar; running experiments using A/B testing tools
2+ years of experience developing measurement and reporting methodologies for digital marketing campaigns
Knowledge of online ad serving platforms, such as Campaign Manager 360, and online ad networks, such as Google, Bing, Meta, etc
Ability to work a hybrid schedule (3 days per week) from our Charleston, SC, Denver, CO or San Diego, CA Office
Ability to work both independently and in a team environment
Professional and personal integrity
A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
Excellent verbal and written communication skills
Preferred
Experience with traditional/offline marketing not required, but helpful
Exposure to Big Data and the challenges associated with harnessing data to drive insight
Technical knowledge of databases, data warehousing, B.I. (i.e. Tableau, Qlik) and data tools are desirable
Bonus points if you're bilingual in Spanish and/or Portuguese
Benefits
Medical insurance
Dental insurance
Vision insurance
Flexible spending account
Voluntary life and accident plans
401(k) retirement plan with matching
Company
Mindgruve
Mindgruve is a modern media, commerce, and data technology company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Chad Robley
Chairman & Chief Executive Officer
Rachel Gigli
Senior Vice President, Global Client Experience
Recent News
2026-01-22
2026-01-06
2026-01-05
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