dentsu · 14 hours ago
Director, Activation
New York
Full-time
Hybrid
Director/Executive
$114K/yr - $153K/yr
7+ years expDentsu is a company focused on commercial innovation and value creation in the media and technology space. The Director of Activation will manage the end-to-end campaign activation process, oversee a team, and ensure high-quality deliverables while fostering a collaborative culture.
AdvertisingInformation ServicesMarketing
Responsibilities
Accountable for daily team operations and campaign excellence, ensuring best practices are evident in work of the activation team
Responsible for maintaining processes to ensure successful campaign activation, troubleshooting, and optimization
Ability to lead meetings and articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed
Generate RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences & content programs
Translate business problems into activation strategies using Amplifi products (e.g., Advantage, Modern Media, dentsu.audiences, commerce/retail media constructs), with measurable KPIs across efficiency, effectiveness, and impact
Be an expert on the buying platforms, direct media buying processes, and internal dentsu products; support team with Q/A
Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across client team
Effectively manage expectations, timelines, and priorities
Update team leads on team performance, campaign health, and strategic growth opportunities
Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams
Assist leadership with new business pitches
Contribute to forecasting and revenue related projects
Partner with Solutions to bring principal/proprietary offerings to life; with Partnerships/Commercial on supply strategy and deal economics; with DTA on data, tech, and measurement; and with Revenue Ops on compliant processes
Qualification
Required
Bachelor's degree or equivalent 7+ years of experience within programmatic, specifically, and overall digital industry
Strong experience across all digital media channels and ability to eloquently speak to each
Proficient in programmatic/social technology, platform, and partner solutions, including but not limited to DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc
Excellent verbal and written communications, presentation, and analytical skills
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Company
dentsu
We are dentsu.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$24.88MKey Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M
Leadership Team
Dawn Rowlands
CEO Sub-Saharan Africa
Nigel Sharrocks
CEO, Aegis Media Global Brands
Recent News
Morningstar.com
2025-06-13
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