SonderMind · 3 weeks ago
Analyst, Paid Media
United States
Full-time
Remote
Mid, Senior Level
$97K/yr - $109K/yr
4+ years expSonderMind is a company dedicated to transforming mental health care by making it more accessible and effective. They are seeking a quantitative Analyst, Paid Media to support the growth and optimization of their paid media portfolio, focusing on data analysis to drive performance marketing efforts.
Health CareInsuranceMental HealthmHealthTelehealthTherapeuticsWellness
Responsibilities
Inform tactical optimizations. You will monitor daily performance across Google, Meta, TikTok, and other platforms, informing budgets and bid adjustments to ensure we are pacing correctly against our efficiency targets
Own the reporting cadence. You will be responsible for maintaining and upgrading our weekly performance trackers. You will analyze data in Looker and platform UIs to explain why performance trended up or down and how to react
Interpret multi-touch attribution data. You will look beyond last-click measurement to understand the full path to conversion. You will analyze how upper-funnel impressions assist lower-funnel conversions to inform smarter budget allocation
Drive creative performance analysis. You will go deep on asset performance; analyzing which video hooks, static images, or ad copy lines are performant. You will provide the feedback loop to our creative team to inform content iteration
Ensure data and pixel integrity. You will conduct routine QA of our conversion tracking and audience lists, ensuring that signals (CAPI, Pixels, Tags) are passing correctly between our internal data structures and ad networks
Support the testing roadmap. You will handle the tactical setup and monitoring of experiments (A/B tests, Lift Studies), ensuring they reach statistical significance before conclusions are drawn
Qualification
Required
4+ years of hands-on experience in marketing analytics
Direct experience analyzing both Paid Search (Google Ads) and Paid Social (Meta/TikTok)
1+ years of experience with data modeling using SQL, Python, or a like language
Strong understanding of digital marketing metrics, attribution modeling, and reporting best practices
Ability to effectively interpret multiple data sets/views to gain a comprehensive picture of the cross-channel journey
High attention to detail across taxonomy and tracking, and apply a high level of rigor with data analysis
Proficiency in Looker and Amplitude is a strong plus, but a willingness to learn these tools quickly is required
Enjoy the process of going from problem to solution regardless of the medium
Bachelor's degree in Marketing, Mathematics, Economics, or related field preferred
Benefits
A generous PTO policy, with a minimum of three weeks off per year
A holiday schedule that follows standard U.S. holidays
Free therapy coverage benefits to ensure employees have access to the care they need (must be enrolled in a qualifying medical plan to participate)
Competitive Medical, Dental, and Vision coverage, with plans to meet every need — including HSA (with $1,100 company contribution) and FSA options
Employer-paid short-term disability, long-term disability, life & AD&D, plus coverage of the salary difference for up to seven weeks of short-term disability leave (after the required waiting period)
Eight weeks of paid Parental Leave; if the parent also qualifies for STD, this benefit is in addition, allowing for 8–16 weeks of paid leave
401(k) retirement plan with 100% match on up to 4% of base salary, immediately vested
Join teammates from across the country at our annual company gathering
Company shutdown between Christmas and New Year’s
Supplemental life insurance, pet insurance, commuter benefits, and more
Company
SonderMind
SonderMind is a mental healthcare provider that offers treatment for mental health through therapy and psychiatry.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$183.03MKey Investors
General CatalystDioko VenturesKickstart
2021-07-28Series C· $150M
2020-04-06Series B· $27M
2019-04-23Series A· $3M
Leadership Team
Mark Frank
CEO and Co-Founder
Shouvick Mukherjee
Chief Technology Officer
Recent News
2025-11-05
Behavioral Health Business
2025-10-23
2025-09-17
Company data provided by crunchbase