Cumberland Farms · 1 day ago
Category Manager - Cigarettes
Westborough, MA
Full-time
Hybrid
Mid, Senior Level
5+ years expCumberland Farms is a leading convenience retailer and a member of the EG America family of brands. The Category Manager – Cigarettes is responsible for maximizing category sales, profitability, and market share within the cigarette portfolio, requiring strong analytical and commercial acumen to develop and execute category strategies.
E-CommerceFood and BeverageHospitalityRetail
Responsibilities
Develop and implement strategic plans to optimize sales, margin, and share for the cigarette category
Maximize sales and profitability by refining assortment strategies, negotiating space allocations, and ensuring alignment with customer demand and market trends
Balance short-term revenue growth with long-term sustainability, accounting for regulatory and consumer trends
Identify and initiate development of private label opportunities where relevant
Drive growth by identifying and launching new product opportunities, leveraging supplier partnerships to bring innovation to market
Manage product assortment, ensuring relevance, compliance, and profitability
Lead planogram development and space optimization to drive customer engagement and sales
Identify and evaluate new product opportunities and innovation within the category
Follow all established processes for new and discontinued items, recommending improvements as needed
Develop pricing strategies that adhere to state and federal regulations while maximizing profitability and competitiveness
Strengthen category performance through strategic pricing, vendor selections, and execution of key projects, including the 99 Bottles program
Evaluate promotional effectiveness across in-store, loyalty, and digital platforms to improve ROI
Partner with suppliers on contract negotiations, rebates, and promotional funding
Ensure all promotional deadlines are met and accounting processes are followed
Monitor category performance against KPIs, including sales, margin, volume and share
Leverage consumer insights, loyalty data, and market research to inform decisions
Provide clear reporting and actionable recommendations to leadership
Improve in-stock levels and reduce waste by overseeing CAO accuracy, DSI performance, product returns, and shrink management initiatives
Partner with Legal, Compliance, and Regulatory Affairs to ensure all category activities adhere to evolving laws and policies
Collaborate with Marketing, Field Operations, and Supply Chain to deliver seamless execution at retail
Build and maintain strong vendor relationships to secure competitive advantage and program support
Actively engage with industry associations, key suppliers, and stakeholders in the Tobacco & Nicotine space to anticipate market shifts and regulatory changes
Lead process development and documentation efforts to standardize category management execution
Ensure consistent adherence to regulatory, contractual, and financial commitments across the category
Qualification
Required
HS Diploma or GED
Category Management or Related; Negotiation; Marketing; Retail Experience; Track record of developing category strategy and success in implementing marketing and merchandising programs in a retail environment
Excellent oral and written communication skills
Strong Presentation Skills
Ability to foster teamwork and build collaborative relationships
Strong interpersonal skills
Proficient in Microsoft Office Suite
Preferred
Bachelor's Degree in Marketing
5 years Category Management experience
Benefits
Competitive Wages
Work today, get paid tomorrow through our earned wage access program
Paid Time Off
Medical/Health/Dental Coverage
401K with Company Match
Team Member Discounts
Tuition Reimbursement
Employee Assistance Program
Health Savings Account
Company Spirit Days
Employee recognition and awards
And much more!
Company
Cumberland Farms
Cumberland Farms, Inc. operates as a convenience store/petroleum marketer. It also purchases, sells, leases.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Joseph Petrowski
CEO
Recent News
Seattle TechFlash
2025-05-29
Albany Business Review
2025-02-25
Boston Herald
2025-01-17
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