National Nurses United · 1 day ago
Digital Organizer
National Nurses United (NNU) is the largest union and professional association of registered nurses in the U.S., seeking a Digital Organizer to enhance their communications team. The role focuses on developing digital campaign strategies to recruit and engage organizing leads in support of collective bargaining and other campaigns.
Responsibilities
Work closely with internal teams to develop and execute digital communications strategies, leveraging email, peer-to-peer texting, digital ads, social media, web, and other tools, to complement overall campaign strategies
Build a ladder of engagement to move supporters from online to offline action, with an emphasis on moving organizing prospects towards forming unions in their facilities
Work with internal teams to develop concepts and creative for dynamic email campaigns to engage our list of nurses, health care workers, and community supporters
Work with internal teams to plan and implement short-term peer-to-peer texting campaigns in support of union campaigns. Provide training and support for staff and volunteer users of peer-to-peer texting tools
Coordinate with the social media team on the planning and implementation of paid social media ad campaigns in support of organizing and other union campaigns, to include onboarding of newly acquired names and treatment of these names in email and texting campaigns
Collaborate with the social media team on the development and promotion of organic social media content that reflects campaign priorities
Build, test, and deploy online action pages, surveys, and other online forms as necessary in support of campaign priorities
Provide regular reporting and analysis of digital campaign performance for stakeholders
Qualification
Required
2-3 years experience in digital communications work, preferably focused on union organizing or union communications. While we prefer union experience, we will consider training a candidate with extensive experience on political campaigns
Experience using key digital organizing tools like ActionKit, ThruText, Slack, Asana, Google Suite, etc
Excellent writer with ability to meet short deadlines
Commitment to organizational discipline
Ability to work in a dynamic, fast-paced environment
Ability to troubleshoot technical issues and create solutions for long-term needs
Strong interpersonal skills. Ability to function well as part of a team, and equally comfortable running with solo tasks
Willingness to work hours and schedule as needed to complete projects and support organizational campaigns
Preferred
Some experience with graphic design is a plus
Some experience with video and photo editing is a plus
The ideal candidate will have a demonstrated interest in labor unions, health care, and a commitment to social justice
Benefits
Generous benefits package offered, including comprehensive family health and dental plan
Generous pension
Company
National Nurses United
National Nurses United, with more than 225,000 members nationwide, is the largest union and professional organization of direct-care registered nurses in the United States and a strong, progressive voice for nurses, patients, and health care workers around the world.