Kforce Inc · 3 hours ago
Marketing Associate IV
San Francisco, CA
Contract
Hybrid
Mid Level
$69/hr - $79/hrKforce Inc is seeking a Marketing Associate IV to join their team. The role involves working closely with various teams to craft and implement advanced lifecycle strategies while applying data-driven insights to enhance customer experiences and maximize retention.
ConsultingEmploymentFinancial ServicesHuman ResourcesStaffing Agency
Responsibilities
Work closely with product marketing, go-to-market teams, analytics, and finance; Critically evaluate and size impact of addressing business problems with segments, audiences and cohorts and the potential impact of various strategies
Craft and implement advanced lifecycle strategies, across various channels like email, SMS, push notifications, in-product, and landing pages, using segmentation techniques such as cohort age, behavioral scoring, product engagement, and AI/ML-informed intent signals
Apply data-driven insights and predictive models to enhance customer experiences and maximize customer retention
Drive attach, upgrade, retention and trial conversion strategies
Implement gamification best practices to boost product adoption, develop habit loops, and increase engagement across different lifecycle stages
Build detailed program schedules - from project kick off, campaign development, Q/A, legal review, to deployment and results tracking - all while managing stakeholder expectations and communicating out project timelines
Work cross-functionally with product marketing, engineering, data and marketing operations, analytics, creative, and legal teams to spearhead initiatives, without direct reports, in order to optimize the omni-channel end-to-end customer experience
Identify the key performance indicators to measure success, both leading and lagging indicators, including: revenue impact, ROI, retention, and customer growth
Recommend test plans to measure incremental lift for customer growth, onboarding, trial conversion, and retention strategies, including A/B testing; Analyze results along with analysts and recommend optimization opportunities
Write creative briefs; Manage creative development with content and visual designers and developers; Solicit legal approval for marketing assets
Qualification
Required
Bachelor's degree (BA/BS) is required (Degree in Business or Marketing is highly preferred)
Drive growth marketing, lifecycle marketing, and personalization initiatives leveraging advanced analytics and AI including ML, genAI, recommendation systems, etc.) and marketing & sales technologies for SaaS products
Breadth of knowledge across all areas of CRM marketing channels (e.g., email marketing, push notifications, SMS, in product display ads) with depth and hands-on experience in at least one
Deliver AI-driven marketing solutions with strong command of different types of model techniques such as propensity models, AI/ML models or generative AI and applying them to impactful marketing use cases
Use Google Docs, Google Sheets, Google Slides and digital canvases such as Miro or Mural to facilitate verbal, written and visual presentation
Use reporting dashboards including Tableau, Amplitude
Leverage Project Management software such as Quickbase, Workfront, Asana, or Jira to organize, track, and manage projects
Use creative design and prototyping SaaS products such as Figma or Canva to facilitate creative design development
Benefits
Medical/dental/vision insurance
HSA
FSA
401(k)
Life, disability & ADD insurance
Company
Kforce Inc
Kforce is a solutions firm specializing in technology, finance and accounting, and professional staffing services.
Founded in 1962
1001-5000 employees
H1B Sponsorship
Kforce Inc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (792)
2024 (667)
2023 (734)
2022 (843)
2021 (1197)
2020 (858)
Funding
Current Stage
Public CompanyTotal Funding
unknown2024-05-20IPO
2014-06-08Acquired
Leadership Team
Aaron Travis
Digital Experience Delivery Director | Kforce Consulting Solutions
Recent News
2025-11-19
2025-11-07
2025-11-04
Company data provided by crunchbase