New York Technology Partners · 22 hours ago
Director Omnichannel Strategy
Brooklyn, NY
Full-time
Hybrid
Director/Executive
$180K/yr - $200K/yr
10+ years expNew York Technology Partners is seeking a Director of Omnichannel Strategy to drive integrated engagement strategies for Healthcare and Animal Health brands. The role involves creating seamless experiences across various platforms and collaborating with multiple teams to enhance customer engagement and optimize channel strategies.
ConsultingInformation TechnologySoftwareStaffing Agency
Hiring Manager
Manish Jhod
Responsibilities
Drive integrated, cross-channel engagement strategies for both Healthcare and Animal Health brands, creating seamless experiences across digital platforms, field teams, media, CRM, content, and live interactions
Turn brand objectives, customer insights, and market dynamics into actionable omnichannel roadmaps, channel structures, and tactical recommendations
Collaborate closely with account, strategy, creative, digital/media, and medical partners to embed omnichannel thinking throughout planning, development, and execution
Incorporate field intelligence and engagement models to align personal and non-personal channels into a cohesive, end-to-end customer experience
Design customer journey maps, audience segmentation models, messaging frameworks, and activation plans rooted in behavioral and data-driven insight
Provide strategic guidance on the use of Veeva, Salesforce, and web platforms within the broader engagement ecosystem, shaping CRM approaches, content modularization, and channel coordination
Analyze performance metrics to refine channel mix, improve engagement strategies, and inform experimentation and optimization efforts
Act as the omnichannel subject-matter expert in client workshops, pitch presentations, and strategic planning sessions
Partner with creative teams to ensure content is designed for channel best practices and aligned with audience intent and behaviors
Develop and evolve internal omnichannel tools, frameworks, templates, and best practices to strengthen delivery consistency and quality
Build agency-wide capability by coaching teams on channel planning, audience strategy, and integrated engagement principles
Contribute to business development through strategic points of view, pitch storytelling, and concept development
Stay ahead of emerging trends in channels, content, and engagement across healthcare and animal health sectors
Qualification
Required
10+ years of experience in omnichannel strategy, integrated marketing, digital engagement, or related roles within healthcare, biotech, animal health, B2B, or other highly regulated industries
Comprehensive understanding of omnichannel engagement beyond digital, including sales-enabled interactions, CRM programs, email, paid media, personalized content, website experiences, and face-to-face engagement
Strong ability to translate data, clinical insights, and market context into practical, effective channel strategies
Proven experience building customer journeys, segmentation models, and tactical engagement plans for diverse audiences
Demonstrated ability to work closely with creative and content teams to integrate messaging, storytelling, and creative execution within omnichannel programs
Comfort working within scientific and technical subject matter, with the ability to distill complex information into clear strategies
Highly collaborative, able to partner across account, strategy, creative, analytics, medical, and digital disciplines
Exceptional communication and presentation skills, with the ability to simplify complexity and build strong client relationships
Experience engaging directly with senior client stakeholders, including director-level and above, in both strategic planning and ongoing advisory roles
Self-motivated, adaptable, and collaborative, with a talent for bringing structure and clarity to complex initiatives
Strong curiosity and desire to help grow and shape a developing strategy practice
Preferred
Hands-on experience with Veeva, Salesforce, or similar CRM and content management ecosystems strongly preferred
Company
New York Technology Partners
New York Technology Partners is an information technology company that provides IT and engineering services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Amy Reynolds
Senior Talent Acquisition Partner
Hetal Shah
Technical Recruiter at New York Technology Partners
Company data provided by crunchbase