Dutch Pet, Inc. · 4 hours ago
Lifecycle Marketing Manager
United States
Full-time
Remote
Mid Level
$70K/yr - $90K/yr
3+ years expDutch Pet, Inc. is transforming veterinary care by making expert treatment accessible anytime, anywhere. They are seeking a Lifecycle Marketing Manager to help build, execute, and optimize lifecycle programs across email, SMS, and push, focusing on enhancing member experiences and retention.
E-CommerceHealth CarePetVeterinaryWellness
Responsibilities
Build and execute lifecycle campaigns across email, SMS, and push using Iterable
Own day-to-day execution of key lifecycle moments including:
Onboarding & early engagement
Feature education & adoption
Preventative care reminders
Retention, renewal, and win-back programs
Create and maintain journeys, triggers, and recurring campaigns with a strong attention to detail
Partner with design, product, and CX to ensure lifecycle messaging is timely, helpful, and on-brand
QA campaigns thoroughly (logic, personalization, rendering, links, timing)
Monitor performance and report on results using core lifecycle metrics (open, CTR, conversion, retention impact)
Support experimentation through A/B testing of subject lines, content, timing, and segmentation
Help document and improve lifecycle best practices, templates, and processes as the program scales
Qualification
Required
3–4 years of lifecycle or CRM marketing experience
Hands-on experience with Iterable or a comparable platform (Braze, Customer.io, Klaviyo, etc.)
Strong understanding of triggered messaging, segmentation, and personalization
Comfort working with data to inform decisions (you don't need to be an analyst, but you should know what “good” looks like)
Extremely detail-oriented with strong QA instincts
Clear, empathetic writing style with an ability to simplify complex ideas
Ability to manage multiple campaigns at once in a fast-moving environment
A bias toward action — you'd rather ship, learn, and improve than over-polish
Preferred
Experience in subscription, healthcare, or consumer services
Familiarity with experimentation frameworks and lifecycle measurement
Basic HTML knowledge for email troubleshooting
Experience working closely with product or CX teams
Benefits
Health, dental, and vision insurance
Flexible PTO
Company
Dutch Pet, Inc.
Leveraging the power of telehealth, Dutch helps pet parents get to the roots of their pets' conditions by making vet visits convenient and accessible.
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$43MKey Investors
Forerunner
2023-10-11Series B· $18M
2022-02-17Series A· $20M
2021-07-02Seed· $5M
Leadership Team
Joe Spector
Founder & CEO
Carlos Moreno
Co-Founder, CTO
Recent News
2025-11-01
Company data provided by crunchbase