Opendoor · 6 hours ago
Senior Manager, Performance Marketing
Phoenix, AZ
Full-time
Onsite
Senior Level
$133K/yr - $183K/yr
7+ years expOpendoor is a company focused on modernizing the homeownership experience. They are seeking a Senior Manager of Performance Marketing who will lead cross-channel media planning and optimization while building brand strategies that connect investments to measurable outcomes.
MarketplaceProperty DevelopmentProperty ManagementPropTechReal Estate
Responsibilities
Lead cross-channel strategy and plans: define channel roles, audience frameworks, geo strategy, flighting, and mix across TV/CTV/OLV, Audio (streaming and terrestrial), Display/Programmatic, Direct Mail, and other local media —anchored in digital excellence
Manage agencies and platform partners: write briefs, set KPIs/SLAs, negotiate rates, push for inventory optimization, enforce QA standards, and ensure brand safety and suitability
Build brand through a performance lens: architect brand investments and creative systems that drive efficient reach, quality frequency, brand lift, and measurable downstream outcomes (site traffic, qualified leads, acquisition)
Drive performance and learning velocity: design and run a rigorous test-and-learn roadmap (audiences, creative, supply, formats, bidding, landing experiences); scale winners, sunset underperformers, and codify learnings
Own budgets and pacing: forecast, allocate, and dynamically rebalance spend; connect investment to acquisition and brand outcomes; communicate returns, trade-offs, and risks crisply
Elevate measurement: lead incrementality and geo experiments; contribute inputs for MMM; maintain attribution hygiene; partner with Analytics and Data Science on experiment design and decision frameworks
Improve creative effectiveness: define specs and messaging frameworks by channel; partner with Brand/Creative on concepting, iteration, and refresh cadence
Strengthen data and tooling: champion single source-of-truth dashboards; reduce drift and duplicate tooling; leverage automation/AI to eliminate manual toil in planning, reporting and trafficking
Communicate and influence: deliver clear reporting, insights, and recommendations to senior stakeholders; translate data into action and align cross-functional teams on next steps
Qualification
Required
7+ years in media planning/buying or performance marketing with deep expertise in digital (programmatic, CTV/OLV; paid social/search as applicable) and strong working knowledge of traditional channels (Linear TV, terrestrial radio, OOH, Direct Mail)
Proven ability to build brand through a performance lens, linking brand media to acquisition and funnel efficiency while protecting quality reach and brand integrity
Demonstrated success managing agencies and platform partners, negotiating value, and holding a high execution bar
Strong analytical toolkit: experimentation, funnel diagnostics, incrementality, and translating insights into decisions; experience with BI tools and/or SQL is a plus
Hands-on familiarity with major platforms and tools: DSPs (e.g., DV360, The Trade Desk), CTV partners (e.g., YouTube, Roku), ad servers, verification/brand safety solutions, analytics/attribution (e.g., GA4, MMPs, MMM providers, lift testing)
Excellent communication, prioritization, and stakeholder management; thrives in ambiguity, moves with urgency, and maintains a high quality bar
Ownership mindset with flexibility to switch between strategy and hands-on execution
Preferred
Experience in real estate, fintech/proptech, or performance-driven consumer brands
Agency and client-side experience
Depth in MMM/MTA, geo experiments, and incrementality frameworks; experience shaping a measurement roadmap
Comfort bridging brand and performance media; close partnership with creative, finance, product and data science teams
Benefits
Unlimited PTO
Medical/dental/vision insurance
Life insurance
401(k)
Company
Opendoor
Founded in 2014, Opendoor’s mission is to power life’s progress one move at a time.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.57BKey Investors
Jane Street CapitalGeneral AtlanticSoftBank Vision Fund
2025-09-24Post Ipo Equity· $362M
2025-05-19Post Ipo Debt· $325M
2023-09-20Post Ipo Secondary· $1.98M
Leadership Team
Kaz Nejatian
Chief Executive Officer
Christy Schwartz
Chief Financial Officer
Recent News
2026-01-23
2026-01-23
Company data provided by crunchbase