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Opendoor · 11 hours ago

Senior Manager, Performance Marketing

Phoenix, AZ

Full-time

Onsite

Senior Level

$133K/yr - $183K/yr

7+ years exp

Opendoor is a company focused on modernizing the homeownership experience. They are seeking a Senior Manager of Performance Marketing who will lead cross-channel media planning and optimization while building brand strategies that connect investments to measurable outcomes.

MarketplaceProperty DevelopmentProperty ManagementPropTechReal Estate

Responsibilities

Lead cross-channel strategy and plans: define channel roles, audience frameworks, geo strategy, flighting, and mix across TV/CTV/OLV, Audio (streaming and terrestrial), Display/Programmatic, Direct Mail, and other local media —anchored in digital excellence

Manage agencies and platform partners: write briefs, set KPIs/SLAs, negotiate rates, push for inventory optimization, enforce QA standards, and ensure brand safety and suitability

Build brand through a performance lens: architect brand investments and creative systems that drive efficient reach, quality frequency, brand lift, and measurable downstream outcomes (site traffic, qualified leads, acquisition)

Drive performance and learning velocity: design and run a rigorous test-and-learn roadmap (audiences, creative, supply, formats, bidding, landing experiences); scale winners, sunset underperformers, and codify learnings

Own budgets and pacing: forecast, allocate, and dynamically rebalance spend; connect investment to acquisition and brand outcomes; communicate returns, trade-offs, and risks crisply

Elevate measurement: lead incrementality and geo experiments; contribute inputs for MMM; maintain attribution hygiene; partner with Analytics and Data Science on experiment design and decision frameworks

Improve creative effectiveness: define specs and messaging frameworks by channel; partner with Brand/Creative on concepting, iteration, and refresh cadence

Strengthen data and tooling: champion single source-of-truth dashboards; reduce drift and duplicate tooling; leverage automation/AI to eliminate manual toil in planning, reporting and trafficking

Communicate and influence: deliver clear reporting, insights, and recommendations to senior stakeholders; translate data into action and align cross-functional teams on next steps

Qualification

Media planning/buyingPerformance marketingDigital media expertiseAnalytical toolkitDSPs familiarityStakeholder managementCommunication skillsOwnership mindset

Required

7+ years in media planning/buying or performance marketing with deep expertise in digital (programmatic, CTV/OLV; paid social/search as applicable) and strong working knowledge of traditional channels (Linear TV, terrestrial radio, OOH, Direct Mail)

Proven ability to build brand through a performance lens, linking brand media to acquisition and funnel efficiency while protecting quality reach and brand integrity

Demonstrated success managing agencies and platform partners, negotiating value, and holding a high execution bar

Strong analytical toolkit: experimentation, funnel diagnostics, incrementality, and translating insights into decisions; experience with BI tools and/or SQL is a plus

Hands-on familiarity with major platforms and tools: DSPs (e.g., DV360, The Trade Desk), CTV partners (e.g., YouTube, Roku), ad servers, verification/brand safety solutions, analytics/attribution (e.g., GA4, MMPs, MMM providers, lift testing)

Excellent communication, prioritization, and stakeholder management; thrives in ambiguity, moves with urgency, and maintains a high quality bar

Ownership mindset with flexibility to switch between strategy and hands-on execution

Preferred

Experience in real estate, fintech/proptech, or performance-driven consumer brands

Agency and client-side experience

Depth in MMM/MTA, geo experiments, and incrementality frameworks; experience shaping a measurement roadmap

Comfort bridging brand and performance media; close partnership with creative, finance, product and data science teams

Benefits

Unlimited PTO

Medical/dental/vision insurance

Life insurance

401(k)

Company

Opendoor

Glassdoor3.9

Founded in 2014, Opendoor’s mission is to power life’s progress one move at a time.

Founded in 2014

Tempe, Arizona, USA

1001-5000 employees

https://www.opendoor.com

Funding

Current Stage

Public Company

Total Funding

$2.57B

Key Investors

Jane Street CapitalGeneral AtlanticSoftBank Vision Fund

2025-09-24Post Ipo Equity· $362M

2025-05-19Post Ipo Debt· $325M

2023-09-20Post Ipo Secondary· $1.98M

Leadership Team

Kaz Nejatian

Chief Executive Officer

Christy Schwartz

Chief Financial Officer

Recent News

legacy.thefly.com

Mixed options sentiment in Opendoor Technologies with shares down 0.85%

2026-01-23

The Motley Fool

This Stock Is Down 81%. Is It a Buying Opportunity or a Value Trap?

2026-01-23

Benzinga.com

Trump Is Doing 'An Excellent Job' On Housing Affordability, Says Opendoor CEO: Calls America's Housing Market 'Deeply Unfair'

2026-01-22

Company data provided by crunchbase