Two Rivers Marketing · 5 hours ago
Digital Marketing Director
Des Moines, IA
Full-time
Hybrid
Director/Executive
7+ years expTwo Rivers Marketing is an employee-owned agency focused on delivering integrated digital marketing solutions for B2B brands. The Digital Marketing Director will lead the Digital Marketing Solutions team, overseeing the development and implementation of marketing strategies that enhance brand awareness and drive demand.
AdvertisingWeb Design
Hiring Manager
Kaitlin Maynes
Responsibilities
Works with account teams, cross-functional teams, and clients to sell, lead, oversee, develop, and implement integrated marketing strategies that harness the power of search, social, web, and paid media
Leverages reporting and analytics to make data-driven optimizations that improve outcomes
Manages a team of social media and digital marketing associates who contribute to digital marketing work on assigned accounts
Provides direction and oversight to digital marketing work while facilitating integration and strategic account growth
Supports operations within the Digital Marketing Solutions team and assigned accounts
Works alongside cross-functional agency teams to sell, lead, and oversee the planning and execution of fully integrated digital marketing strategies and solutions—social (paid and organic) and search (paid, organic and AI)—that deliver on our clients’ business and marketing objectives
Optimizes web content by utilizing data-driven insights to enhance user experience, increase online visibility, and achieve strategic business goals
Partners with Experience and Technology team on email marketing, website/landing page optimizations and development and other emerging technologies
Partners with Client Services to define scope and recommended approach for digital marketing projects
Leads and oversees the development of relevant analytics reports, including analysis and recommendations across all channels for defined programs
Leads and oversees auditing of clients’ existing digital marketing efforts and develops strategies and tactics for optimization
Leads digital marketing efforts and delegates tasks to other social media, paid media, and digital marketing team members as appropriate
Identifies key digital trends and insights to make business decisions
Leverages research tools and data to form strategic approaches that are driven by actionable insights
Provides strong strategic planning support for accounts with a focus on digital marketing integrations
Identifies organic growth opportunities within assigned accounts and supports the development of proposals to bring forward new ideas
Supports agency new business pitches with strategic and tactical planning, budgeting support, and in-person presentations
Supports agency digital marketing solutions efforts as needed, including contributing to THRIVE internal training, and team training
Has experience working with B2B brands, demonstrating a strong understanding of their unique marketing needs and challenges
Leads and champions the adoption of AI and emerging technologies to improve efficiency across day-to-day digital initiatives
Completes timesheet daily
Other relevant duties to the position as assigned
Qualification
Required
Bachelor's degree in advertising, marketing, or a related field
Strong understanding of the digital landscape, including organic and paid social media, paid media, search, web, email, and other channels
At least 7 to 10 years of full-time experience in digital marketing, advertising, or public relations — 5+ years of which include experience developing custom digital marketing strategies and tactics within an agency environment
In-depth knowledge of integrated marketing and digital marketing disciplines
Ability to innovate and solve problems: looking for ideas through analytics, technology, trends, and audience insights to influence brand/marketing strategies
Knowledge of best practices across multiple channels (PESO)
Ability to work across multiple disciplines for shared communication objectives
Long-term view and growth mindset
Superior communication skills, both client-facing and internal
Strong quantitative and qualitative analytical skills
Demonstrated passion for interactive, social, and mobile solutions and knowledge of how to leverage each to achieve marketing goals
Excellent interpersonal, organizational, and client management skills
Proven track record of leading, mentoring, and managing associates
Preferred
Experience working with B2B brands, demonstrating a strong understanding of their unique marketing needs and challenges
Benefits
Commitment to work/life balance
Employee-owned agency
Company
Two Rivers Marketing
Two Rivers Marketing is a marketing and advertising company offering website development services.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Business Wire
2023-04-04
Company data provided by crunchbase