Proper Cloth · 19 hours ago
VP of Marketing
Proper Cloth is a fast-growing menswear brand specializing in made-to-order clothing. They are seeking a VP of Marketing to lead and scale their marketing organization across various functions, ensuring high-quality execution and brand consistency.
E-CommerceFashionLifestyle
Responsibilities
Lead and develop a multi-disciplinary marketing organization spanning performance, lifecycle, brand, PR, and photography
Translate company-level marketing strategy into clear plans, priorities, and execution across channels
Own customer acquisition and retention performance, including budget management and ROI accountability
Partner closely with the CEO on marketing strategy, experiments, and long-term direction
Ensure brand consistency and quality across all customer-facing outputs, including campaigns, PDPs, email, ads, and earned media
Oversee campaign planning and execution in close collaboration with Product, Creative, Showrooms, and Finance
Build strong processes for planning, measurement, and continuous improvement
Hire, mentor, and retain top marketing talent while raising the bar for quality and impact
This role is accountable for growth and performance outcomes
Qualification
Required
8-12+ years of marketing experience, including senior leadership responsibility
Proven experience managing multiple marketing functions and managers
Strong analytical skills with a track record of driving growth efficiently
Deep appreciation for brand, creative quality, and customer experience
Experience working closely with a founder or CEO in a strategy-partner capacity
Comfortable operating in a fast-moving, detail-oriented environment
Clear communicator with strong judgment and prioritization skills
Preferred
Experience in ecommerce, DTC, luxury, or premium consumer brands is a plus, but not required
Benefits
Competitive 401(k)
Comprehensive benefits (medical, dental, vision)
Access to OneMedical Membership
Generous clothing allowance and discount
Company
Proper Cloth
A direct-to-consumer menswear brand and ecommerce company specializing in men's custom fit dress shirts, suits and pants.
Funding
Current Stage
Early StageTotal Funding
$0.1M2009-03-01Angel· $0.1M
Recent News
2025-12-03
2025-12-03
2025-12-03
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