Baptist Memorial Health Care · 5 hours ago
Digital Marketing Coordinator
1003 Monroe Avenue, Memphis, TN, 38104, US
Full-time
Onsite
Entry Level
1+ years expBaptist Memorial Health Care is seeking a Digital Marketing Coordinator who will support the planning and execution of the University's digital marketing strategies. This role involves coordinating content development to enhance the University’s digital presence and applying SEO best practices to optimize performance.
GovernmentHealth CareHospitalMedicalNon ProfitNursing and Residential CareRehabilitationWellness
Responsibilities
Develop and implement digital marketing strategies for BHSU in collaboration with the Director of Marketing and Alumni Affairs
Create, coordinate, maintain, and publish compelling digital content across the University’s websites, social media, and other digital marketing platforms, ensuring consistent messaging and engagement with target audiences
Enforce brand and content standards by acting as the University’s digital content ambassador by fostering ongoing engagement and promoting best practices across web and social channels
Serve as the primary website content editor and main point of contact for internal stakeholders, managing content updates, workflow, and quality assurance
Identify and pursue innovative opportunities to expand the University’s digital marketing footprint, staying current with emerging trends and technologies
Oversee digital communications responsiveness, acting as the University’s social media and website response team to ensure timely, professional, and effective engagement
Coordinate photography and videography initiatives, managing visual content production to support marketing campaigns, events, and storytelling efforts across University channels
Performs related other responsibilities as assigned or directed
Qualification
Required
Bachelor's degree or equivalent in marketing, advertising, technology, or related fields
One (1) year or more work experience in the field of communications, higher education, advertising, technology or related fields
Preferred
Three (3) years or more work experience in the field of communications, higher education, advertising, technology or related fields
Understanding of SEO, html coding, Drupal web content management system and marketing strategies
Company
Baptist Memorial Health Care
Baptist Memorial Health Care is a non profit company that provides skilled nursing, rehabilitation, cardiac, and clinical services.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jason Little
President and CEO
Recent News
HealthCareIT News
2025-12-19
2025-06-21
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