NorthStar Memorial Group · 6 hours ago
SMART Social Media & Brand Experience Manager
United States
Full-time
Remote
Mid Level
$70K/yr - $85K/yr
3+ years expNorthstar Memorial Group is seeking a Social Media & Brand Experience Manager to enhance SMART Cremation’s digital presence. The role involves managing social media strategy, content creation, and ensuring a consistent brand experience across various platforms.
Information Technology
Responsibilities
Manage the social media calendar across TikTok, Instagram, Facebook, Pinterest, and LinkedIn
Create platform-native content (photos, graphics, short videos, stories, carousels)
Write captions that reflect SMART’s voice and educate our audience
Monitor trends and adapt them into on-brand content
Engage with followers and foster community through comments and DMs
Design digital assets using Canva and Adobe Creative Suite
Produce short-form video content for social platforms
Support occasional light print design needs (e.g., basic flyers, sell sheets, or event materials)
Maintain an organized content library for internal use
Build content packs for advisors to use in follow-ups and outreach
Translate common family questions into helpful micro-content
Qualification
Required
3–5 years of professional experience in social media management, content creation, or brand marketing
Demonstrated ability to manage multiple deadlines and priorities in a fast-paced environment
Proficiency with Canva and working familiarity with Adobe Creative Suite
Ability to produce basic video content using tools such as CapCut, Adobe Premiere Pro, or similar applications
Demonstrated expertise in managing and growing social media accounts on TikTok, Instagram, Pinterest, Facebook, and LinkedIn, including creating platform-native content, leveraging trends, and analyzing performance metrics
Proven track record of increasing engagement and follower growth across multiple platforms
Proficiency in Excel or Google Sheets for tracking budgets, performance, and reporting
Ability to work effectively in a fully remote environment and collaborate through digital tools
Portfolio of prior social media and content creation work required for candidate screening
Benefits
Medical, Dental, and Vision Insurance
Health Savings Account (HSA)
Life Insurance
401(k) with Employer Matching
Company
NorthStar Memorial Group
NorthStar Memorial Group is a family services company that represents cremation and memorialization locations.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
W. Mark Hamilton
Founder, CEO & Chairman of the Board
Recent News
Company data provided by crunchbase