Capital One · 14 hours ago
Sr. Associate, Experimentation Project Manager | Retail Bank Marketing
Richmond, VA
Full-time
Onsite
Mid, Senior Level
$96K/yr - $110K/yr
2+ years expCapital One is seeking a passionate and data-driven Experimentation Project Manager to join their dynamic Retail Bank Marketing team. This role will serve as the central hub for the marketing experimentation program, building processes and delivering insights to inform marketing strategies.
Financial Services
No H1B
Responsibilities
Partner on Marketing Experiments: Serve as a dedicated partner for channel and campaign strategy teams, providing hands-on support throughout the experimentation lifecycle, from ideation and planning to initial results analysis
Manage the Experimentation Roadmap: Develop and maintain a comprehensive and detailed roadmap of all experiments across marketing, ensuring visibility into test pipelines, active tests, and their alignment with larger strategic initiatives
Guide the Experimentation Lifecycle: Shepherd marketing tests from hypothesis to conclusion. This includes consulting on test design, ensuring proper setup and instrumentation, coordinating with cross-functional partners (Analytics, Tech, Creative), and validating results
Develop and Deliver the Strategic Narrative: Go beyond reporting on individual test results. You will be responsible for synthesizing cross-channel learnings to create and deliver the overarching narrative of our experimentation program—what we’ve tested, which goals these tests support, what’s working, and how these insights will directly inform our future marketing strategy
Empower Teams with Actionable Intelligence: A primary focus of this role is to close the learning loop by getting critical insights back into the hands of the marketing teams. You will develop and manage a system for socializing learnings (e.g., knowledge base, regular readouts, case studies) to ensure insights are understood, adopted, and integrated into the planning process
Drive Strategic Alignment: Maintain a deep understanding of not only individual test details but also the broader business goals they support, helping to connect the dots between tactical experiments and strategic objectives
Qualification
Required
At least 2 years of experience in a marketing, analytics, or project management role
At least 2 years of hands-on experience with A/B testing, multivariate testing, or other experimentation methodologies
At least 2 years of communication or stakeholder management responsibilities
Preferred
2+ years working in the financial services or banking industry
3+ years of experience with experimentation platforms and analytics tools (Adobe Analytics or Google Analytics)
3+ years of experience working with the principles of experimental design, statistical significance, confidence intervals, or hypothesis testing
3+ years of experience developing and presenting strategic narratives to diverse marketing audiences
3+ years of experience managing multiple complex projects simultaneously in a cross-functional environment
Benefits
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
Company
Capital One
Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.45BKey Investors
Berkshire Hathaway
2025-09-11Post Ipo Debt· $2.75B
2025-01-30Post Ipo Debt· $1.75B
2023-05-15Post Ipo Equity· $954M
Leadership Team
Daniel Arellano
Senior Vice President, Business Cards and Payments
Justin Burch
Senior Vice President
Recent News
2026-01-25
2026-01-25
2026-01-25
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