Akraya, Inc. · 6 hours ago
Marketing Associate IV: 26-00259
Akraya, Inc. is an award-winning IT staffing firm recognized for excellence and a thriving work environment. They are seeking a Lifecycle Marketing Specialist to develop and implement advanced lifecycle marketing strategies that enhance customer experiences and maximize retention through data-driven insights and creative campaign management.
ConsultingHuman ResourcesInformation TechnologyStaffing Agency
Responsibilities
Develop and implement advanced lifecycle marketing strategies using various channels like email, SMS, and push notifications
Utilize data-driven insights and AI/ML models to enhance customer experiences and retention
Drive key product adoption metrics through gamification, segmentation, and personalized engagement strategies
Lead cross-functional teams to optimize the customer journey, including crafting detailed program schedules and managing stakeholder expectations
Analyze performance through key metrics, conduct A/B tests, and continuously optimize strategies for customer growth and retention
Qualification
Required
Strong experience in CRM marketing channels, particularly email marketing
Proficient in leveraging advanced analytics, AI/ML, and personalization technologies
Ability to manage projects effectively using project management tools such as Asana or Jira
Develop and implement advanced lifecycle marketing strategies using various channels like email, SMS, and push notifications
Utilize data-driven insights and AI/ML models to enhance customer experiences and retention
Drive key product adoption metrics through gamification, segmentation, and personalized engagement strategies
Lead cross-functional teams to optimize the customer journey, including crafting detailed program schedules and managing stakeholder expectations
Analyze performance through key metrics, conduct A/B tests, and continuously optimize strategies for customer growth and retention
Preferred
Experience in SaaS product marketing is highly preferred, demonstrating a knack for leveraging technology and analytics to drive customer engagement and growth
Company
Akraya, Inc.
Akraya is your trusted partner for Digital Transformation.
H1B Sponsorship
Akraya, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (7)
2023 (5)
2022 (12)
2021 (10)
2020 (13)
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase