Droisys · 17 hours ago
Customer Relationship Management Coordinator
Droisys is an innovation technology company focused on helping companies accelerate their digital initiatives. The CRM Coordinator role involves partnering with various teams to translate customer and campaign data into actionable insights that enhance engagement, retention, and value.
Responsibilities
Own analytics and measurement strategy for CRM and lifecycle marketing initiatives across email, push, in-app, and emerging channels
Analyse campaign performance, user behavior, and lifecycle trends to identify opportunities to improve engagement, retention, and conversion
Develop and maintain KPIs tied to real business outcomes, including active usage, retention, and incremental lift
Support test-and-learn initiatives, including A/B testing, experimentation frameworks, and performance readouts
Translate complex datasets into clear recommendations that guide prioritization and optimization decisions
Build dashboards, decks & reports that provide visibility into CRM performance and customer health
Deliver concise, executive-ready insights highlighting trends, risks, and opportunities
Establish consistent measurement standards and reporting frameworks across initiatives and markets
Work closely with Data, Engineering, and Marketing Technology partners to ensure data accuracy, availability, and scalability
Support improvements to data infrastructure, tracking, and integrations across CRM platforms and analytics tools
Act as a strategic analytics partner to CRM, Product Marketing, and Growth teams
Define analytics best practices, documentation, and processes to support scalable measurement
Ensure data governance, consistency, and compliance in all reporting and analysis
Proactively identify gaps in data, tooling, or processes and recommend solutions
Qualification
Required
5–8+ years of experience in analytics, CRM analytics, lifecycle marketing, or customer insights
Strong experience analysing CRM and customer lifecycle data in a digital, DTC, or media environment
Proficiency with CRM platforms and analytics tools (e.g., Braze, SFMC, Redfast Tableau, or similar)
Demonstrated ability to translate data into actionable insights and strategic recommendations
Excellent communication skills with experience presenting to senior stakeholders
Language skills: a) French - b) Danish - c) Portuguese (individual languages not all together)
Preferred
Experience supporting streaming, media, or subscription-based businesses
Familiarity with experimentation methodologies, incrementality analysis, and cohort-based analysis
Exposure to global or multi-market analytics environments
Company
Droisys
Droisys is leading innovative company working on technologies like gamification, Artificial Intelligence, app development, etc.
Funding
Current Stage
Growth StageRecent News
Digital Journal
2025-02-01
Company data provided by crunchbase