Under Armour · 15 hours ago
Lead, Athlete Marketing - Team Sports Grassroots
Baltimore, MD
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $125K/yr
6+ years expUnder Armour is committed to empowering athletes and fostering innovation. The Athlete Marketing - Team Sports Grassroots role focuses on executing grassroots marketing strategies, managing partnerships, and ensuring effective brand activations in North America.
ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods
No H1B
Responsibilities
Lead the planning and execution of all SPOMA grassroots activations
Partner closely with the UA Brand team and grassroots partners to advance marketing and product initiatives aligned to brand priorities and the SPOMA grassroots strategy
Manage internal and external partners to ensure strong collaboration and on-time delivery against the grassroots strategic plan
Oversee on-site presence, look, and execution for all grassroots activations, ensuring a consistent and premium brand experience
Collaborate with UA Product teams to develop and execute a comprehensive product plan in support of SPOMA grassroots initiatives
Own and manage all additional grassroots partnerships to drive alignment, impact, and results
Qualification
Required
Bachelor's degree with typically 8 years of relevant experience or Master's degree with typically 6 years of relevant experience or Typically 12 years of relevant work experience without degree
Bachelor's Degree - Business Marketing, focus in Sports
5+ years significant sports marketing experience
Proficient in Microsoft office and keynote
Strong understanding on the target consumer and the grassroots landscape
Ability to manage/create strong authentic relationships, internally/externally
Communicate effectively both verbally and in writing
Create and deliver effective presentations/ event recaps to diverse audiences
Anticipate potential issues and proactively solve problems
Knowledgeable to make decision that are in the best interest of the strategic plan
Ability to manage a budget
Available to work flexible hours including evenings, weekends and a willingness to travel
Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Company
Under Armour
Under Armour is a manufacturer of footwear, sport, and casual apparel.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$567.4MKey Investors
Fairfax Financial HoldingsBDT & MSD Partners
2026-01-02Post Ipo Secondary· $67.4M
2025-06-17Post Ipo Debt· $400M
2023-05-31Post Ipo Secondary· $100M
Leadership Team
Kevin Plank
Founder, President & CEO
Colin Browne
Chief Operating Officer
Recent News
Computer Weekly
2026-01-23
2026-01-22
Company data provided by crunchbase