Hotel Sorrento · 14 hours ago
Director of Sales & Marketing
Seattle, WA
Full-time
Onsite
Director/ExecutiveHotel Sorrento is seeking a Director of Sales & Marketing to oversee all Sales, Events, and Marketing operations. This senior leadership role is responsible for driving revenue, strengthening brand presence, and delivering exceptional guest experiences through strategic initiatives and effective team management.
Hospitality
Hiring Manager
John Berndt
Responsibilities
Develop and execute action plans to achieve revenue goals
Lead, mentor, and grow the direct sales and events team
Drive proactive prospecting, lead generation, and conversion across weddings, social, and corporate markets
Conduct site visits, craft proposals, and maintain strong client relationships
Oversee event planning and execution in partnership with Banquets, Culinary, and Operations
Prepare accurate 30-60-90-day sales forecasts and reports
Manage contracts, BEOs, billing, CRM documentation, and group room blocks
Develop and manage the annual marketing plan and budget
Lead digital strategy across website, social media, GDS, OTA media, and metasearch
Strengthen brand visibility through PR efforts, partnerships, and online reputation management
Drive multi-channel campaigns supporting rooms, restaurant, bar, and special event revenue
Collaborate with marketing partners and internal teams to ensure alignment and execution
Partner with revenue management to optimize pricing, segmentation, and inventory
Monitor market trends and competitive performance to inform strategy
Ensure alignment to financial goals, identifying risks and opportunities
Qualification
Required
Progressive hotel sales, marketing, and events leadership experience
Strength in revenue strategy, segmentation, and digital marketing
Excellent communication, presentation, and client-facing skills
High-energy leader with strong financial acumen and problem-solving abilities
Experience with CRM, revenue, and hotel systems (TripleSeat, Revinate, Duetto, StayNTouch, Microsoft Office)
Preferred
Bachelor's degree in hospitality, business, or related field preferred
Benefits
Medical, dental, and vision insurance.
401(k) and retirement savings plan.
Paid time off and holidays.
Free parking; discounted meals; discounted hotel stays.
Cell phone reimbursement and dry cleaning.
Company
Hotel Sorrento
As Seattle’s most established boutique hotel Our mission is to be the most loved hotel in Seattle by offering genuine hospitality at all levels to our guests.
Founded in 1909
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase