Alyeska Resort · 17 hours ago
Director of Sales & Marketing
Anchorage, AK
Full-time
Onsite
Director/Executive
$110K/yr - $110K/yr
7+ years expAlyeska Resort is Alaska’s premier year-round mountain destination, seeking a Director of Sales & Marketing to lead their commercial strategies. This role involves developing and executing sales and marketing strategies to drive revenue, enhance brand presence, and elevate guest experiences while collaborating with various teams within the resort.
Travel
No H1B
Responsibilities
Develop and execute sales strategies to achieve booking, revenue, and profitability targets across all business segments
Lead strategic account planning for key demand generators, destination partners, and high-value clients
Direct proactive and reactive sales efforts, ensuring disciplined pipeline management and consistent execution
Drive sales for group mountain experiences, resort buyouts, corporate programs, and large-scale activations
Identify and grow non-traditional demand segments, including corporate, incentive, experiential travel, and shoulder-season opportunities
Personally engage in high-impact sales activity, including key accounts, negotiations, site visits, and closing priority business
Serve as the senior sales contact and customer advocate for key clients and ownership, while acting as a key architect of Alyeska’s long-term evolution as a year-round mountain destination
Ensure seamless transition from sales to event execution, delivering exceptional guest experiences and repeat business
Act as property authority on sales processes, contracts, and negotiations, ensuring consistency and risk management
Lead property-level marketing strategies, campaigns, and promotions that drive demand and reinforce Alyeska’s brand and year-round adventure positioning
Partner with Brand Strategy and agencies to execute integrated digital, social, PR, and traditional marketing initiatives
Identify and activate public relations opportunities to elevate regional and national brand awareness
Translate mountain and resort experiences into compelling, authentic marketing narratives
Expand reach beyond overnight guests by driving awareness and conversion for day-use and experiential visitors
Support crisis communications in partnership with the General Manager and leadership team as required
Partner with Revenue Management to align sales strategy with pricing, inventory, and distribution
Optimize participation across sales channels, partnerships, and destination marketing organizations
Collaborate with Events and Operations to ensure operational feasibility, service excellence, and seamless delivery of booked business
Monitor and resolve client issues arising from the sales process to maintain strong satisfaction and loyalty
Lead, coach, and develop the Sales & Marketing team to achieve individual and collective booking goals
Set clear expectations, performance metrics, and accountability structures for direct reports
Build scalable team structures, processes, and performance management systems that support long-term success
Partner with People & Culture to attract, retain, and develop top commercial talent
Champion succession planning, leadership development, and a high-performance culture aligned with Alyeska’s values
Build and maintain strong relationships with local, regional, and national partners, including tourism organizations, community groups, and industry associations
Represent Alyeska Resort at key tradeshows, sales missions, and client events
Strengthen Alyeska’s presence as a destination resort through strategic partnerships and community engagement
Deliver exemplary customer service that drives loyalty, repeat business, and long-term value
Maintain overall responsibility for achieving sales, revenue, and profitability goals
Monitor performance metrics and financial results, making data-driven adjustments as needed
Balance revenue growth with expense control to deliver strong returns for ownership
Manage the annual sales and marketing budget, ensuring strong ROI and alignment with business objectives
Partner with Events and Operations teams to forecast and track monthly Food & Beverage topline revenue, ensuring event-driven demand is accurately reflected in financial projections and overall budget performance
Develop and manage the Sales & Marketing budget and annual business plans in close collaboration with the on-property senior leadership team, ensuring alignment with overall resort strategy, revenue objectives, and ownership priorities
Provide regular reporting and insights to the Executive Leadership Team on sales performance, market conditions, and strategic initiatives
Exhibit a proactive, solutions-oriented mindset, consistently seeking ways to enhance efficiency and elevate the guest experience
Demonstrate unwavering commitment to achieving goals, fostering alignment, and driving performance across all outlets
Ensure communication, interactions, and behaviors reflect Alyeska’s core values of Honesty, Quality, Industry, Winning, and Family
Qualification
Required
Minimum 7–10 years of progressive sales and marketing leadership experience in a resort, hotel, or destination environment; experience in high-volume group and catering sales strongly preferred
Bachelor's degree in Hospitality Management, Business Administration, Marketing, or related field preferred, or equivalent combination of education and experience
Proven ability to lead, coach, and develop high-performing sales and marketing teams
Strong understanding of revenue management principles, sales strategy, market analytics, and ROI-driven marketing
Strong ability to analyze data, build budgets, and manage P&L to meet targets
Exceptional interpersonal and communication skills; ability to influence at the executive, ownership, and client levels
Ability to balance short-term execution with long-term brand and revenue strategy
Preferred
Experience in high-volume group and catering sales strongly preferred
Bachelor's degree in Hospitality Management, Business Administration, Marketing, or related field preferred
Benefits
Employee Housing for a small fee live and play where you work
Flexible work schedules – year-round & seasonal positions available
Paid time off & holidays
Free Mountain Pass for employees and qualified dependents
Employee discounts on resort lodging, dining, and spa services
Medical, Dental, and Vision Insurance
401(k)
Company
Alyeska Resort
Alyeska Resort is Alaska’s premier year-round destination featuring over 300-rooms, many fine dining experiences, a saltwater pool, ski mountain and soon to open 50,000 sq.
501-1000 employees
Funding
Current Stage
Late StageRecent News
2025-10-02
Company data provided by crunchbase