Schreiner University · 18 hours ago
Assistant Director of Auxiliary Services, Marketing and Retail Sale
Kerrville, TX
Full-time
Onsite
Lead/Staff, Director/Executive
4+ years expSchreiner University is seeking an Assistant Director for Auxiliary Services, Marketing and Retail Sales to lead their digital marketing and e-commerce sales strategy. This role focuses on driving revenue growth and optimizing the customer journey across all digital channels while collaborating with various departments to enhance brand visibility and customer engagement.
Higher Education
Responsibilities
Ensures Auxiliary Services provides the highest quality services to students, faculty, staff, and external customers
Ensures the Schreiner University Standards are met in each essential function of the Auxiliary Services components
Fiscal Management and stewardship of Auxiliary Services enterprises to include goal setting and achievement strategies
Develop and execute comprehensive online marketing strategies aligned with Schreiner Outfitters’ brand and revenue goals
Manage digital campaigns across channels including email, social media, paid search, display advertising, and SEO. Photo and video editing skills using tools such as Canva, Cap Cut and other platforms
Oversee content strategy to ensure consistent brand messaging across web, email, and social platforms
Collaborate with the Director and Assistant Director to support product launches, promotions, and seasonal campaigns
Manages and optimizes the company’s e-commerce platform to drive conversions, average order value, and customer retention
Analyze sales performance, customer behavior, and traffic data to identify growth opportunities
Implement pricing, promotions, and merchandising strategies to maximize online sales
Ensure a seamless and engaging online customer experience from acquisition through checkout and post-purchase
Coordinate cross-functionally to align online marketing efforts with inventory, fulfillment, and customer support
Strengthening Schreiner Outfitters’ online brand presence and community engagement
Develop strategies to grow email lists, loyalty programs, and repeat customers
Monitor customer feedback and market trends to inform strategy and innovation
Works with Assistant Director on the Pop-Up Stores and Games and Events
Works with the Assistant Director on hiring, orientation, training and supervision on interns and student workers
Meets projected deadlines and manages multiple tasks
Works with the director on the operations of Schreiner Outfitters, including purchasing collegiate wear, general merchandise, receiving and shipping, and return of overstocked or defective merchandise
Works with the Director and the Assistant Director to manage the yearly inventory, utilizing the POS system to check for theft and shrinkage
Evaluates operational procedures/polices and helps to develop and implement new strategies for these areas
Understands and supports processing of the mail and coordination in the mail center. The ability to learn mailroom software and mail platforms
Ensure safety standards are met when processing goods, packages, and mail
Maintains University safety rules
Helps the Director to market the event services department to campus and our external community
Represents the University with community service groups and various professional associations
Convey information clearly and accurately
Strong computers skills
Open to a variety of people/experiences
Ability to work nights and weekends
Ability to think critically and solve problems efficiently
Understands the importance of 'a polished product'
Other duties as assigned
Qualification
Required
Bachelor's degree in marketing or business administration or related field preferred
Four years progressively responsible, professional experience related to the area of assignment, including two years of lead or supervisory experience
Demonstrated organizational skills and ability
Experienced in Microsoft Office Suites programs
Ability to clearly communicate verbally and in written form
Professional demeanor on phone, ability to politely manage a variety of customers
Ability to learn quickly and with minimal guidance
Must have a valid Texas driver's license, related insurance, and safe driving record
Company
Schreiner University
Schreiner University is a school in Kerrville.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$0.45MKey Investors
Community Foundation of the Texas Hill Country
2025-07-22Grant· $0.45M
Leadership Team
Lucien Robert Costley, Ph.D.
Vice President for Planning and Finance (CFO)
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