MacDermid Performance Solutions · 10 hours ago
Marketing Manager
Waterbury, CT
Full-time
Onsite
Mid, Senior Level
$125K/yr - $136K/yr
5+ years expMacDermid Enthone Industrial Solutions is a global supplier of industrial metal and plastic finishing chemistries. The Marketing Manager leads the planning, execution, and optimization of marketing strategies to support brand growth, customer engagement, and revenue objectives, overseeing campaigns, content development, market research, and digital initiatives.
AerospaceAutomotiveElectronicsManufacturingOil and Gas
Responsibilities
Develop and implement marketing plans aligned with business goals
Identify target audiences and create strategies to reach and engage them
Manage annual marketing budgets and track ROI on marketing activities
Plan, execute, and optimize multi‑channel marketing campaigns (digital, print, events, social media)
Coordinate with internal teams and external agencies to deliver high‑quality content and creative assets
Monitor campaign performance and adjust strategies based on data insights
Ensure consistent brand messaging across all communication channels
Oversee development of marketing materials, presentations, and promotional content
Support brand positioning and competitive differentiation initiatives
Conduct market research to identify trends, customer needs, and competitive activity
Analyze marketing data, KPIs, and campaign results to inform decision‑making
Provide insights and recommendations to leadership and sales teams
Oversee website content, SEO/SEM efforts, email marketing, and social media presence
Manage digital analytics tools to track engagement and performance
Support marketing automation and CRM‑based campaigns
Partner with sales, product, and operations teams to support go‑to‑market initiatives
Coordinate marketing support for product launches, trade shows, and customer events
Provide marketing guidance and materials to internal stakeholders
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
5–7 years of experience in marketing, with experience managing campaigns or projects
Strong understanding of digital marketing tools, analytics, and platforms
Excellent communication, project management, and organizational skills
Ability to analyze data and translate insights into actionable strategies
Experience working with creative teams, agencies, or cross‑functional partners
Benefits
Generous performance related bonus plan
401k plan with company matching
Life Insurance
Medical Insurance
9 holidays
Company
MacDermid Performance Solutions
MacDermid, Alpha, and Enthone Business Group is the global leader in specialty chemicals and technical services.
Founded in 1989Waterbury, Connecticut, USA
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Frank Monteiro
COO
Recent News
2025-05-05
2025-04-30
Company data provided by crunchbase