Director of Offline Marketing jobs in United States
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ARMRA® · 20 hours ago

Director of Offline Marketing

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
date7+ years exp

ARMRA is a company focused on health and wellness, seeking a data-driven and strategic Director of Offline Marketing. The role involves managing and optimizing marketing campaigns across various offline channels while analyzing performance data to inform future strategies.

Consumer GoodsDietary SupplementsFood and BeverageHealth CareRetail

Responsibilities

Support the offline marketing strategy and execution across Podcasts, CTV, OTT, OOH, Linear TV, and Direct Mail
Identify, test, and scale new offline channels and placements that drive incremental growth and brand lift
Partner closely with finance and leadership to manage budgets, pacing, and channel-level investment decisions
Define success metrics and monitor performance across key KPIs, including CAC, ROAS, conversion rates, incrementality, and LTV
Analyze performance data to surface insights, inform optimizations, and guide future investment strategy
Lead agency and partner relationships, ensuring best-in-class execution across planning, buying, creative development, and testing
Collaborate cross-functionally with Creative, Brand, Growth, Analytics, and Operations teams to ensure alignment and seamless execution
Oversee offline creative strategy in partnership with the creative team, including messaging, formats, testing frameworks, and iteration
Stay ahead of industry trends, emerging offline formats, and measurement methodologies to continuously evolve ARMRA’s approach

Qualification

Offline marketing strategyData-driven decision makingCampaign optimizationLinear TV buyingPodcast inventory managementA/B testing methodologiesExceptional organizational skillsOutstanding communication skillsInterpersonal skillsDetail-oriented

Required

Must have 7+ years of experience planning and buying linear TV, host-read podcast inventory, OOH, and direct mail, along with CTV/OTT
Demonstrated understanding of how to measure upper funnel channels and determine ROI
Self-motivated, detail-oriented, adaptable, and able to work in a fast-paced environment
Analytical mindset and ability to use data-driven insights to optimize campaigns and inform strategic decisions
Experience with A/B testing methodologies and a results-oriented approach to optimization
Exceptional organizational skills
Comfortable in a dynamic, entrepreneurial culture that emphasizes autonomy, passion for the brand, and an immense drive to grow the Company and achieve results
Outstanding communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams
Detail and deadline-oriented

Company

ARMRA®

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ARMRA® is the creator and leader of the colostrum category, and a LinkedIn Top Startup of 2025.
dateFounded in 2020
location
Bonita Springs, Florida, USA
people-size51-200 employees
web-link
https://www.tryarmra.com

Funding

Current Stage
Growth Stage
Total Funding
unknown
2022-06-07Series A
2021-04-01Seed

Leadership Team

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Sarah Rahal, MD
Founder & CEO
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Recent News

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Company data provided by crunchbase