NEOGOV · 3 hours ago
Growth Marketing Manager
United States
Full-time
Remote
Mid Level
3+ years expNEOGOV is a fast-growing SaaS leader in the Public Sector dedicated to serving those who serve the people. The Growth Marketing Manager will manage the corporate narrative and thought leadership strategy, ensuring consistent messaging and impactful campaigns across various marketing teams.
GovTechHuman ResourcesInformation TechnologySoftware
Responsibilities
Apply and maintain NEOGOV’s corporate messaging and positioning narrative across NEOGOV, NEOED, and PowerDMS
Maintain and refine the corporate messaging & positioning deck, ensuring adoption across marketing, sales enablement, PR, and executive communications
Partner closely with the Creative Director to ensure visual brand and messaging work together cohesively (visual brand ownership remains with Creative; messaging and copy ownership sits with this role)
Create and influence corporate content, PR themes, executive bylines, thought leadership reports, and top-of-funnel storytelling
Help develop NEOGOV’s corporate thought leadership engine, including the evolution of flagship reports and large-scale content initiatives
Collaborate across teams to validate product information (Product Marketing), interpret proprietary data (BI team), and turn insights into compelling, executive-ready narratives for the end-to-end production of 8 corporate-owned thought leadership reports
Manage contract writers and contributors, providing clear briefs, strong editorial direction, and final approvals
Manage execution of corporate PR strategy in partnership with our PR agency, aligning the PR calendar with story themes and corporate priorities
Review and refine agency-written bylines and press releases to ensure consistency with NEOGOV’s messaging and narrative
Coordinate executive speaking submissions, targeting multiple speaking opportunities across all three brands. Submissions to include conference breakout sessions, guest appearances on webinars and podcasts, and additional speaking opportunities
Track and report on PR and speaking impact, including placements, visibility, and engagement
Work with the Director of Growth & Partner Marketing to set the strategic direction for corporate social media across LinkedIn (primary), Facebook, YouTube, and podcast channels
Manage and guide a dedicated social media contractor, including editorial themes and priorities, thought leadership amplification, and employee advocacy within our sales teams and subject matter experts
Partner with Sprout Social and internal stakeholders to improve reporting and insights
Partner with Product Marketing and Growth on campaign strategy. Lead kickoff meetings, retros, and strategy alignment for corporate-owned campaigns
Maintain strong fluency in campaign metrics and performance reporting, partnering with Marketing Ops to interpret results and inform future strategy
Translate thought leadership assets into effective nurture, PR, and sales enablement moments
Qualification
Required
3-5 years of experience in corporate marketing, content strategy, and/or thought leadership
3 years of experience in B2B SaaS marketing
Proven experience owning large, complex content initiatives (reports, research, flagship campaigns)
Experience working with PR agencies and supporting executive communications
Comfortable interpreting performance metrics and partnering with ops teams on reporting
Strong stakeholder management skills and ability to navigate complex org dynamics
Strong writer and editor with the ability to guide contractors and refine executive-level content
A strategic thinker with a deep understanding of digital marketing and analytics
Someone with a proven track record of driving significant business growth through creative and effective marketing strategies
Comfortable with working in a dynamic and diverse remote environment
An individual with strong written and verbal communication skills
Preferred
Experience in public sector, SaaS, and/or highly regulated industries is a plus
Experience with Eloqua, Hubspot, Salesforce, and LinkedIn for Business is strongly preferred
Benefits
Comprehensive Benefits package (medical, dental, vision, etc.) for full-time employees
Generous PTO to support work-life balance
Remote working opportunities
401K Matching
Autonomy to grow and find your career path with supportive leadership
12-week Paid Parental Leave
Inclusive and diverse environment
Company
NEOGOV
NEOGOV is the leading provider of workforce management software uniquely designed for the public sector, education, and public safety.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$700MKey Investors
Warburg Pincus
2025-07-28Secondary Market· $700M
2025-07-28Acquired
2021-06-02Private Equity
Leadership Team
Shane Evangelist
CEO
Brandon McDonald
Head Of Marketing
Recent News
Canada NewsWire
2025-11-14
2025-11-14
Government Technology US
2025-10-31
Company data provided by crunchbase