Red Lobster · 5 hours ago
Director of Public Relations
Greater Orlando
Full-time
Onsite
Director/Executive
8+ years expRed Lobster, one of America's most iconic brands, is seeking a Director of Public Relations to join its marketing team in Orlando, FL. This strategic leader will oversee all aspects of external communications, including PR strategies, media relations, and brand storytelling, while ensuring crisis readiness and strong guest communications.
RestaurantsSeafood
Responsibilities
Develop and implement a comprehensive PR strategy that positions Red Lobster as relevant, compelling, and exciting strengthening reputation while supporting brand initiatives aligned to our target demographics
Proven ability to translate strategies and plans into measurable business and channel performance
Develop and execute plans that ladder up to and amplify the brand marketing calendar and key initiatives
Lead influencer strategy across owned and earned channels and ensure it cohesively aligns with paid influencer plans
Spearhead brand partnerships and activations and associated large-scale events
Identify proactive storytelling opportunities that elevate the brand among key influencers, national, local, and trade media
Oversee media outreach, executive interview management, message development, events and overall media and influencer engagement for the CEO and brand at large
Prepare executives and spokespeople for media interviews, speaking engagements, and press events
Create or oversee the creation and quality of all media-facing communications, ensuring clear, consistent messaging resulting in high-volume coverage
Develop communication materials and playbooks for all PR initiatives
Occasionally support internal teams in crafting responses to guest inquiries including social media comments when the messaging requires PR expertise
Serve as the primary liaison between the PR agency & internal partners
Work collaboratively with the marketing team to ensure that all PR plans ladder up to and seamlessly integrate with business and guest communication priorities
Ensure the PR agency effectively works with and positively contributes to the Integrated Agency Team's plans
Manage budgeting, performance metrics, campaign planning, and contract negotiations
Ensure agency output aligns with brand standards, business goals, and PR strategy
Build, maintain, and execute the brand's crisis communication plan, ensuring readiness for operational issues, safety concerns, social media escalation, or reputational threats
Act as the internal liaison during crises, coordinating closely with Legal, Operations, Risk Management, and Executive Leadership
Provide media statements, talking points, Q&As, and real-time guidance during high-pressure situations
Qualification
Required
Must live in Orlando and be in office 4 days a week
Bachelor's degree preferably in Public Relations, Communications, or Marketing
8+ years of PR experience, with at least 3 years in a leadership role
Proven success in building and leading PR strategies and plans, guest-facing communications, media relations, executive eminence, corporate reputation management, and crisis communications
Experience managing PR agencies and budgets
Ability to plan and manage large scale media and consumer events
Exceptional writing, messaging, and storytelling skills
Ability to work calmly and strategically under pressure
Preferred
Experience in hospitality, foodservice, retail, or another fast-paced, consumer-facing industry
Strong understanding of interplay of PR and social media dynamics and earned-influencer strategies
Background working in an Integrated Agency environment
Company
Red Lobster
Red Lobster is a seafood restaurant company.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$575MKey Investors
Thai Union Group
2016-10-11Undisclosed· $575M
1970-01-01Acquired
Leadership Team
Bob Baker
Chief Financial Officer
Recent News
2025-12-26
Company data provided by crunchbase