Check Point Software · 8 hours ago
Account Based Marketing Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$118K/yr - $139K/yr
4+ years expCheck Point Software is a leading vendor in Cyber Security, recognized for its innovative approach and commitment to employee satisfaction. The Account-Based Marketing (ABM) Manager will architect and execute ABM programs, serving as the primary marketing liaison for sales and driving strategies to enhance pipeline and revenue from strategic accounts.
Cyber SecurityHardwareIT ManagementNetwork SecuritySoftware
No H1B
Responsibilities
Own and evolve the organizational ABM playbook, ensuring repeatable, scalable execution
Serve as the key liaison between sales and marketing, coordinating communication, expectations, and feedback loops
Partner with Sales Leaders and Account Executives to prioritize accounts and define joint ABM strategies
Develop and execute multi-layered ABM programs (1:1, 1:few, and 1:many) tailored to account tiers
Create and manage highly personalized multi-channel campaigns including intent-driven messaging, personalized digital experiences, paid media, email sequences, events, and direct outreach support
Build and maintain account intelligence dashboards, integrating data from CRM, ABM, and intent platforms to guide targeting and personalization
Manage budgets, forecasts, and resource allocation across ABM initiatives with clear ROI accountability
Conduct ongoing analysis of account engagement, pipeline health, and conversion outcomes to continuously optimize ABM effectiveness
Drive cross-functional alignment with content, product marketing, digital, and sales enablement teams
Stay ahead of ABM best practices, martech capabilities, and evolving buyer journey strategies
Qualification
Required
4+ years of experience in ABM, B2B marketing, or demand generation
Experience managing paid campaigns in large scales (over $100K a month), on either: Google Ads / Facebook / LinkedIn / Taboola / Outbrain / Etc
Proven experience orchestrating ABM campaigns in collaboration with sales
Highly proficient in spoken and written English - a must
Strong understanding of account-based marketing principles and best practices
Experience with ABM platforms (6sense, TechTarget, etc.), CRM (Salesforce, etc.), and marketing automation tools (HubSpot, Marketo, etc.)
Experienced in working with marketing analytics tools (Google Analytics, GTM, Looker, PowerBI, etc.)
Data-driven mindset with the ability to analyze campaign performance and optimize for results
Excellent communication and project management skills
BA/B.Sc. in Statistics / Math / Engineering / Economy or other quantitative fields
Must be eligible to work in the US or Canada without sponsorship from an employer now or in the future
Preferred
Experience in SaaS, B2B, Cyber Security Company - a huge advantage
Benefits
Healthcare benefits
401(k) plan and company match
Short-term and long-term disability coverage
Basic life insurance
Stock awards
Employee stock purchasing plan
Company
Check Point Software
Check Point Software Technologies Ltd.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.75B2025-12-03Post Ipo Debt· $1.75B
2014-01-01Post Ipo Equity
1996-06-28IPO
Leadership Team
Nadav Zafrir
Chief Executive Officer
Jonathan Zanger
Chief Technology Officer
Recent News
2026-01-20
Company data provided by crunchbase