Bobcat Company · 5 hours ago
Territory Outside Sales Representative - Iconic Machinery
Eureka, CA
Full-time
Onsite
Mid LevelBobcat Company is a family-owned equipment dealership with a 50-year legacy in Northern California, seeking a motivated Outside Sales Territory Manager. The role involves managing and growing sales in Del Norte, Humboldt, and Mendocino Counties, building customer relationships, and achieving sales targets for Bobcat equipment and products.
Machinery ManufacturingManufacturing
Hiring Manager
Eric Rasmusson
Responsibilities
Manage and grow your assigned territory through consistent outreach, relationship-building, and customer support
Make 50+ in-person customer touches and 25+ phone calls weekly
Prospect daily using CRM tools, sales data, and field interactions
Maintain strong relationships with current customers while aggressively pursuing new accounts
Conduct equipment demonstrations, present solutions, and prepare accurate quotes
Achieve monthly targets for new, used, and compact tractor sales
Participate in local marketing events and join relevant associations to grow your network
Keep digital listings accurate and up to date; manage all paperwork promptly
Collaborate closely with Inside Sales, Parts, Service, and Management to provide seamless support
Maintain 100% daily CRM utilization and an organized follow-up process
Understand competitive offerings and leverage product knowledge to position Iconic Machinery as the superior choice
Handle equipment loading/off-loading and basic transport as needed
Qualification
Required
Proven success in outside sales—equipment, agriculture, construction, industrial, or similar preferred
Driven, goal-oriented mindset with the ability to work independently
Strong communication, relationship-building, and negotiation skills
Comfortable working in the field the majority of the time
Ability to learn equipment, attachments, and dealership systems (DealerNET, Bobcat University, Dealer Dashboard, CRM, etc.)
Strong organizational and planning skills with consistent follow-through
Capable of operating, demonstrating, and safely handling equipment
Valid driver's license with a clean driving record
Preferred
Experience selling compact equipment, ag equipment, tractors, or machinery
Existing customer relationships in Del Norte, Humboldt, or Mendocino Counties
Knowledge of Bobcat or other major equipment brands
CRM power-user or strong digital sales skills
Benefits
Company vehicle, fuel card, laptop, and phone.
Comprehensive benefits package (medical, dental, vision, retirement).
Company
Bobcat Company
Bobcat Company is a manufacturer of farm and construction equipment. It is a sub-organization of Ingersoll Rand.
Founded in 1947
1001-5000 employees
H1B Sponsorship
Bobcat Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (4)
Funding
Current Stage
Late StageLeadership Team
William Hickman
Chief Financial Officer
Amber Ruzicka
People Partner (HR Business Partner)
Recent News
2026-01-14
2025-12-11
Company data provided by crunchbase