Alpha Lion · 4 hours ago
Director of Growth Marketing, Remote
United States
Full-time
Remote
Director/Executive
$145K/yr - $180K/yrAlpha Lion is a high-growth brand focused on scaling effectively, and they are seeking a Director of Growth Marketing to lead their growth engine. This role will integrate paid media, creative, CRO, and influencer strategies to drive customer acquisition and improve overall performance through disciplined experimentation and budget management.
FitnessHealth CareWellness
Responsibilities
Own and scale Alpha Lion’s paid media, creative process, CRO, and influencer strategy as one integrated growth system
Drive efficient customer acquisition by optimizing conversion rate, AOV, profit per visitor, and LTV:CAC
Lead creative strategy and experimentation across ads, funnels, and offers to unlock step-change growth
Manage and allocate acquisition budgets with precision, consistently prioritizing the highest-ROI opportunities
Build and operate a disciplined testing roadmap that compounds performance over time
Partner closely with Brand, Data & Analytics, and E-commerce to ensure alignment between growth, creative, and measurement
Maintain daily visibility into performance, acting decisively when results deviate from plan
Qualification
Required
Demonstrated success driving customer acquisition, paid media, or growth at scale, with a track record of improving efficiency and performance over time
Hands-on experience across paid media, CRO, and influencer marketing, with a strong understanding of how these channels work together as part of a unified growth system
Proven ability to develop, test, and iterate on creative, offers, and funnels, using experimentation to unlock new growth opportunities
Deep comfort working with performance data and metrics, paired with intellectual curiosity and a desire to continuously learn, adapt, and improve
Experience managing meaningful media budgets while balancing short-term performance with long-term brand and customer value
Comfortable operating in fast-moving, high-expectation environments where priorities evolve and learning speed matters as much as past results
Benefits
Performance bonuses
Growth incentives
Benefits built to support their health, wellness, and professional goals
Company
Alpha Lion
Alpha Lion is an active nutrition company, best known for disrupting the industry with innovative sports performance products.
Founded in 2017
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Troy Adashun
Co-Founder/Chief Creative Officer
Company data provided by crunchbase