Dow Jones · 12 hours ago
Senior Manager, Growth Marketing, App
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$145K/yr - $165K/yr
10+ years expDow Jones is a leading news and information powerhouse, and they are seeking a Senior Manager, Growth Marketing – Apps to lead the strategy and execution of mobile app growth. This role involves driving user acquisition, engagement, and subscription conversion across their flagship brands by optimizing performance marketing programs and leading experimentation across various channels.
Digital MediaNewsPublishingSocial Media
Responsibilities
Develop, execute and manage the mobile App growth strategy for DowJones (WSJ, Barron's, and MarketWatch)
Create, manage and experiment with new user acquisition performance marketing channels & campaigns
Identify marketing channels, solutions and ideas that will efficiently bring new customers to our mobile apps and increase revenue
Partner with our product team to improve the overall digital product App experience with the aim to drive habitual reading habits and drive up propensity to subscribe
Propose, launch and analyze A/B tests to improve mobile Apps ad performance. This includes design, introducing new products, and running price tests to maximize conversion rates
Work closely with cross-functional counterparts and other teams to develop and sync on overall strategy, execution & reporting
Qualification
Required
10+ years of growth marketing experience, or relevant experience in subscription/product marketing, preferably growing Mobile apps customer base
Proven track record of managing App digital marketing activities, app referral programs
Strong hands-on experience with mobile app ad platforms, tools and technology, including App Store, Google Playstore, AppsFlyer, Adjust etc
Experience related to Product Market Fit, growth at scale, localization, internationalization and personalization of product
Strong data analysis, visualization and reporting skills
You have organizational skills, integrity and great follow through on tasks
Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies
Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment
A bachelor's degree in marketing or business administration is preferred
Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Company
Dow Jones
Dow Jones is a news and business information provider that delivers content to consumers and organizations via newspapers and more.
1001-5000 employees
H1B Sponsorship
Dow Jones has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (40)
2023 (48)
2022 (72)
2021 (44)
2020 (39)
Funding
Current Stage
Late StageTotal Funding
unknown2007-12-13Acquired
Leadership Team
Almar Latour
CEO, Dow Jones & Publisher, The Wall Street Journal
Sarah Cottle
Executive Vice President and General Manager, Energy
Recent News
2026-01-25
2026-01-18
Company data provided by crunchbase