California School Boards Association · 12 hours ago
Senior Marketing Specialist, Communications
West Sacramento, CA
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $75K/yr
3+ years expThe California School Boards Association is a nonprofit education association representing the governing boards overseeing public school districts in California. They are seeking a Senior Marketing Specialist to develop and implement marketing strategies that support their programs, services, and advocacy initiatives, collaborating with internal teams and vendors to deliver impactful marketing campaigns.
Education Management
Hiring Manager
Katie Riordan
Responsibilities
Collaborate with internal teams and external vendors to execute communications plans aligned with CSBA’s goals
Develop and lead email marketing campaigns, manage regular website updates and future developments, and other digital communications to maintain and enhance engagement with membership, drive registration, and attendance at CSBA events, and encourage participation in advocacy initiatives; monitors for quality and branding guidelines
Analyze campaign performance, interpret data and prepare reports and recommendations to improve effectiveness
Forecasts and tracks marketing and sales trends, analyzing collected data to make recommendations
Facilitate and support the development of marketing content such as brochures, event collateral and newsletters, ensuring alignment with brand standards
Evaluate member insights that inform strategic direction
Manage multiple projects simultaneously while ensuring deadlines, budgets and quality standards are met
Represent CSBA at events and collaborate with members and partners to enhance brand presence and engagement
Contribute to a creative, inclusive and results-oriented team culture
Performs related duties as assigned
Qualification
Required
Any combination of training and experience equivalent to a bachelor's degree or higher with major coursework in marketing, communications, journalism, public affairs/relations, public or business administrative, or related field with three (3) to five (5) years of experience in marketing or digital communications with programs and projects similar to those administered by an Association or related experience
Proven experience managing complex projects with multiple stakeholders on time and in budget
Excellent written and verbal communication skills
Strong knowledge of project and marketing campaign management, from strategy through execution
Strong organizational, time management and problem-solving abilities
Ability to work both independently and collaboratively in a fast-paced environment
Familiarity with marketing automation tools, CMS platforms and project management software
Proficiency in content creation, email marketing platforms and digital analytics tools
Advanced understanding of current trends in digital media, marketing and communication strategy
Creative mindset with attention to detail and quality
Ability to maintain confidentiality and professionalism in all work
Ability to lift, carry, push, and pull materials and objects weighing up to twenty-five (25) pounds, hand truck available to assist
Ability to sit at computer for long periods of time and have the dexterity to access, enter, and retrieve data using a computer keyboard or calculator, and operate standard office equipment
Ability to occasionally travel for conferences, trainings, workshops and meetings throughout California, including overnight stays
Limited vacation during peak periods
Preferred
Experience in associations, education or advocacy-focused organizations is preferred
Experience in market research or data analysis
Benefits
Comprehensive medical, dental and vision plans: Medical through Kaiser (Platinum HMO plan) and Blue Shield (Platinum HMO, Silver PPO, and HDHP with HSA).
Dental - Delta Dental
Vision – VSP
Paid Time Off: Vacation: Accrues 10 days annually for hourly employees and 15 days annually for salary employees. The rate at which you accrue will increase annually with years of service.
Floating holidays: 32 hours annually accrue date of hire.
Separate sick leave accrual: 8 hours accrued monthly.
Holiday: 10 CSBA recognized holidays annually
December Office Closure: During the latter part of December each year CSBA closes its office. During this time, employees are paid for 6 days in addition to the December 25 and January 1 holiday.
Sabbatical Program: Employees with at least seven (7) years of continuous full-time employment in their current period of service are eligible for up to four (4) weeks of paid leave.
Membership in the CalPERS retirement system: Classic membership tier (2% @ 55; 7% employee contribution and 11.54% employer contribution)
PEPRA membership tier (2% @ 62; 8.25% employee contribution and 8.27% employer contribution)
Employer-paid Life insurance 1.5 times the annual salary
Employer-paid AD&D insurance
Employer-paid Short- and Long-Term Disability insurance
Optional supplemental 457 retirement savings available
Flexible Spending Account (FSA) Medical and Dependent Care
Employee Assistance Program
Perks at Work savings program
Learning and Development
Social Events: All-Staff luncheon events, Coffee & Learn
Travel Reimbursement
Company
California School Boards Association
California School Boards Association brings together school governing boards and administrators from districts and county education offices.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Troy Flint
Chief Information Officer
Recent News
Maryland Daily Record
2025-02-19
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