Aspyr · 2 hours ago
Senior Brand Manager
Austin, Texas, United States
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expAspyr Media, Inc. is a leading game publisher and developer known for its dedication to bringing beloved franchises to players worldwide. The Senior Brand Manager is responsible for defining and overseeing the go-to-market strategy for high-profile game launches, including brand strategy, product positioning, and cross-functional team leadership.
GamingPublishingVideo Games
Responsibilities
Drive the strategic vision for go-to-market campaigns, providing senior guidance on product positioning, target audience segmentation, and core messaging that resonates across various platforms and channels
Develop the long-term brand strategy and positioning for assigned game franchises
Conduct and synthesize competitive analysis, and consumer insights to inform and validate strategic marketing decisions and drive superior performance
Own the marketing budget for assigned franchises, making decisions on spend allocation across media, creative, and promotional activities to maximize ROI
Serve as the primary marketing lead and decision-maker when collaborating with internal departments (e.g., Product, Production, QA, Publishing, PR)
Provide strategic direction and ensure cohesive execution across all marketing touchpoints
Lead the relationship with external agencies (creative, media, research), defining the vision and quality bar for all campaign materials, including key art, trailers, advertising, and promotional assets
Act as the senior-level contact and brand guardian for licensing partners and external stakeholders, confidently presenting go-to-market plans, negotiating asset approvals, and communicating post-launch performance
Oversee and mentor junior staff or cross-functional team members on day-to-day campaign execution, budget tracking, and creative planning
Focus on best-in-class brand management practices
Proactively interpret, analyze, and provide action plans based on campaign performance metrics, and evolving game development milestones to mitigate risks and capitalize on opportunities
Work with the Senior Manager of Marketing to establish and refine KPIs, ensuring campaigns are tracked against ambitious sales and brand health goals, and driving post-mortem analysis for continuous improvement
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
8+ years of progressive experience bringing multiple successful product launches to market within the games, entertainment, or digital software industry, ideally including 1+ years operating at a senior or equivalent leadership level
Exceptional track record of developing and executing large-scale, integrated marketing campaigns that have driven significant sales and brand growth
Proven ability to manage budgets and demonstrate strong financial acumen in forecasting, spend optimization, and reporting ROI
Expert-level understanding of the video game publishing and marketing content pipeline; experience managing complex IP/licensing relationships is preferred
Outstanding strategic and analytical skills, coupled with a creative mindset and the ability to inspire top-tier creative work
Superior written, oral communication, and presentation skills with the ability to influence and align diverse stakeholders
Company
Aspyr
Aspyr is a video game publishing and development partner focused on maximizing the potential of games.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-02-03Acquired
Recent News
2025-09-25
Company data provided by crunchbase