Auctane · 15 hours ago
Lifecycle Marketing Manager
Austin, TX
Full-time
Hybrid
Mid, Senior Level
4+ years expAuctane is a company dedicated to helping businesses optimize their mailing and shipping processes. They are seeking a Lifecycle Marketing Manager to develop and execute personalized email and in-app messaging campaigns, focusing on automation to drive customer engagement and retention.
E-CommerceLogisticsSoftware
Responsibilities
Develop and execute email marketing strategies to drive engagement, conversions, and retention across Auctane products
Lead complex marketing campaigns, including audience segmentation, dynamic content personalization, A/B testing, and end-to-end performance tracking
Partner with cross-functional teams (including Product Marketing, Content, Creative, Customer Success, Rev Ops, Sales, and Marketing Ops) to support company initiatives
Design, build, and maintain sophisticated automated customer journeys and triggers within Hubspot and Pendo
Utilize strong technical skills to customize email templates, troubleshoot integration issues, and ensure seamless data flow
Monitor and analyze key performance indicators (KPIs) such as open rates, click-through rates, and deliverability
Proactively identify performance gaps, formulate data-driven optimization initiatives, and present strategic recommendations to upper management
Ensure 100% compliance with all email best practices, anti-spam laws (e.g., CAN-SPAM), data privacy policies (e.g., GDPR, CCPA), and authentication protocols (SPF, DKIM, DMARC) to maintain optimal email deliverability and sender reputation
Own the creation, maintenance, and tracking of lifecycle marketing projects within ClickUp, ensuring timely delivery and clear stakeholder communication
Stay current with emerging technologies, industry trends, and competitive best practices in email marketing, marketing automation, and in-app messaging to drive continuous innovation
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
4+ years of dedicated, hands-on experience in email marketing and marketing automation, preferably within a B2B or SaaS environment
Expert-level proficiency in Hubspot and Pendo (or similar enterprise-level marketing automation platforms)
In-depth knowledge and application of email marketing best practices, including advanced segmentation, personalization strategies, and iterative A/B testing methodologies
Familiarity with HTML and CSS, specifically in the context of email template customization and troubleshooting
Understanding of email deliverability factors, including authentication protocols, reputation management, and ISP regulations
Analytical mindset with the ability to track, analyze, and interpret campaign metrics to inform and execute data-driven decisions
Excellent written and verbal communication skills, a meticulous eye for detail
Demonstrated ability to manage multiple, complex projects concurrently and meet deadlines in a fast-paced environment
Preferred
Experience with segmentation and personalization techniques, such as creating dynamic content based on real-time user behavior and leveraging customer data models for highly targeted messaging
Relevant certifications, such as a Hubspot Email Marketing Certification or equivalent platform expertise
Familiarity with project management within platforms like ClickUp
Proven expertise in managing and executing a robust A/B and multivariate testing framework
Benefits
Flex Time Off policy
12 paid holidays for all of our US employees
401k employer matching program
Annual merit reviews
Company events
Attractive office space in the heart of central Austin, Texas (free drinks, snacks)
Weekly catered lunches at our office
Health and Wellness: Choose from different options that include medical, dental, and vision plans
Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
Employee Assistance Program. We offer up to 8 free mental health sessions
Gym discounts to help you stay fit and healthy
Education reimbursement to all employees
Employee Referral Program
An inclusive, casual and upbeat work environment
Company
Auctane
Auctane is a team of shipping and software experts with a passion for helping merchants fulfill their most audacious dreams.
1001-5000 employees
H1B Sponsorship
Auctane has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (10)
2023 (18)
2022 (10)
2021 (4)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Blackstone Credit
2021-10-01Acquired
2021-07-01Debt Financing
Leadership Team
Albert Ko
Chief Executive Officer
Nick Ciubotariu
Chief Technology Officer
Recent News
2025-11-27
2025-10-23
Company data provided by crunchbase