Union for Reform Judaism · 15 hours ago
Assistant Director, Marketing & Communications - URJ Camp Harlam
United States
Full-time
Hybrid
Mid, Senior Level
$52K/yr - $60K/yrThe Union for Reform Judaism is seeking an Assistant Director of Marketing & Communications for Camp Harlam to lead creative storytelling, marketing campaigns, and strategic communications. This role focuses on enhancing camp operations and community engagement while promoting the camp's inclusive and transformative experiences.
Non Profit
Responsibilities
Shape an inclusive, safe, and welcoming environment where campers and staff can flourish
Design and execute summer and year-round programs that reflect URJ values
Drive initiatives that enhance camp operations and elevate participant experiences
Partner with the professional camp team and the URJ Camping System’s national cohort to advance program innovation and professional development
Develop and oversee marketing strategies and campaigns that engage current and future stakeholders, including participants and supporters of our summer, year-round and fund development efforts
Share and amplify Camp Harlam’s story through integrated channels, including social media, newsletters, emails, websites, videos, and graphics
Design and implement social media strategy, overseeing content creation and platform engagement across Instagram, Facebook, LinkedIn, TikTok, and other channels
Maintain and optimize camp and retreat websites to reflect current programming, key initiatives, and organizational messaging
Ensure the effectiveness of communications and outreach by managing email and CRM systems (Salesforce and Marketing Cloud) and maintaining accurate, actionable data
Provide excellent customer service for all camper families, supporting enrollment, camper and staff onboarding, and ongoing communication, while ensuring a welcoming and inclusive experience
Leverage data and insights to optimize messaging, brand positioning, and outreach effectiveness
Collaborate with Camp and URJ leadership to align communications with organizational priorities and advance fundraising, engagement, and programmatic goals
Foster a thriving camp community by supporting camper and staff recruitment, retention, and engagement initiatives
Serve as a relationship manager for regional congregations to promote summer and year round experiences
Mentor and supervise summer communication team to execute marketing and communication strategies and campaigns
Design and support staff training programs, including pre-camp orientation and staff performance
Qualification
Required
Bachelor's degree or equivalent experience in Marketing, Communications, or a related area
Proficiency and familiarity with common marketing communications tools (e.g. Canva, Word Press, etc.)
Weekend travel for staff and camper recruitment, and occasional travel to camp and URJ meetings, professional development, or staff programs
Live in residence at camp during summer season
Ability to lift and carry up to 15 pounds, with or without reasonable accommodation
Preferred
Experience working in residential summer camps or immersive environments is strongly preferred
Benefits
Benefits Eligible
Company
Union for Reform Judaism
The Union for Reform Judaism is the congregational arm of Reform Judaism in North America
Founded in 1873
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Maura F Koenig
Assistant Director – Recruitment and Partnerships, URJ Teen Immersive Israel Programs
Terri Richardson
Partnerships & Marketplace Manager
Recent News
2025-08-09
2025-01-29
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