Liaison · 19 hours ago
Creative Strategist
United States
Full-time
Remote
Mid, Senior Level
$70K/yr - $80K/yr
5+ years expLiaison International is a company that has supported higher education institutions for over three decades, focusing on building diverse classes. They are seeking a Creative Strategist who will lead creative discovery, communicate strategies, and oversee quality assurance while connecting creative decisions to enrollment marketing goals.
Continuing EducationCRMDirect MarketingEdTechEnterprise ApplicationsHigher EducationMOOCSTEM Education
Responsibilities
Lead creative discovery and translate insights into clear, actionable concepts, messaging strategies, and visual direction
Serve as the creative subject-matter expert in client meetings, presenting recommendations, findings, and creative testing insights
Build, implement, and oversee creative quality assurance processes across copy, design, and production workflows
Partner with campaign delivery teams to ensure creative aligns with audience strategy, funnel objectives, and platform-specific best practices
Develop and maintain creative briefs, templates, and documentation that standardize execution and improve efficiency
Identify opportunities for creative testing and collaborate on test design, execution, and performance review
Drive adoption of AI-enabled tools to enhance creative efficiency, support variant generation, and scale output
Qualification
Required
Bachelor's degree in Marketing, Communications, Design, or a related field, or equivalent professional experience
5+ years of experience in creative strategy, marketing, or agency environments, with direct client-facing responsibilities
Proven ability to translate client needs, brand identity, and objectives into effective creative strategies
Strong presentation and communication skills, with confidence engaging directly with client stakeholders
Highly organized and process-oriented, with experience developing standards, templates, and QA workflows
Familiarity with creative testing methodologies and performance-driven optimization
Comfortable leveraging AI tools within creative workflows to improve efficiency and scale output
Collaborative, adaptable, and able to lead through ambiguity while maintaining high quality standards
Preferred
Experience working in higher education marketing, enrollment marketing agencies, or university settings strongly preferred
Company
Liaison
Liaison helps higher education institutions identify, recruit, and enroll best-fit students with improved outreach, application, and enrollment processes.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2009-01-01Private Equity
Leadership Team
George Haddad
Founder & CEO
Deborah Erdner
Vice President Operations
Recent News
2024-01-04
2023-08-22
Company data provided by crunchbase