fal · 3 days ago
SEO/AEO Specialist
San Francisco
Full-time
Onsite
Mid Level
$110K/yr - $150K/yr
3+ years expfal is building the Generative Media Cloud, and they are seeking an SEO/AEO Specialist to shape the narrative of their brand across every channel. This role involves improving organic search performance, leading technical SEO improvements, and partnering with engineering to enhance content discoverability.
AI InfrastructureArtificial Intelligence (AI)Developer PlatformInformation TechnologyMachine Learning
Responsibilities
You will own organic search performance end-to-end. You’ll improve how fal shows up for high-intent developer queries, and you’ll help make our docs, playgrounds, and product pages more discoverable
Lead technical SEO & AEO improvements: crawlability, indexing, site performance, structured data, internal linking, canonicalization, and migrations when needed
Ship content with taste. Draft blogs, edit posts, and publish pages that are clear, technical, opinionated, and genuinely useful to the reader
Build and execute a content + keyword strategy that maps to product and developer intent (APIs, use-cases, comparisons, guides)
Ship SEO-driven landing pages and content briefs that result in qualified traffic
Partner with engineering to implement fixes and improvements quickly (you can translate audits into actionable tickets and validate results)
Own reporting: track rankings, traffic quality, conversions, and activation. You’ll keep a clear view of what’s working and what isn’t
Run experiments: test page formats, on-page optimizations, and content angles to improve acquisition and conversion
Monitor changes in search (Google updates, AI-powered discovery, new SERP features) and adapt strategy
Qualification
Required
Technical and creative SEO specialist
Ability to audit a site's technical foundations
Ability to map intent to content
Ability to ship pages that rank because they're genuinely useful
Comfortable partnering with engineers to improve crawlability, performance, information architecture, and content quality
Ability to tie improvements back to increase sign-ups and activation
Ownership of organic search performance end-to-end
Ability to improve how fal shows up for high-intent developer queries
Ability to make docs, playgrounds, and product pages more discoverable
Lead technical SEO & AEO improvements: crawlability, indexing, site performance, structured data, internal linking, canonicalization, and migrations when needed
Ability to draft blogs, edit posts, and publish pages that are clear, technical, opinionated, and genuinely useful to the reader
Ability to build and execute a content + keyword strategy that maps to product and developer intent (APIs, use-cases, comparisons, guides)
Ability to ship SEO-driven landing pages and content briefs that result in qualified traffic
Ability to partner with engineering to implement fixes and improvements quickly
Ability to translate audits into actionable tickets and validate results
Ownership of reporting: track rankings, traffic quality, conversions, and activation
Ability to run experiments: test page formats, on-page optimizations, and content angles to improve acquisition and conversion
Ability to monitor changes in search (Google updates, AI-powered discovery, new SERP features) and adapt strategy
Experience with Google Search Console
Experience with analytics dashboards
Experience with keyword research tools (Ahrefs/SEMrush or similar)
Familiarity with modern web stack (Next.js/React + CMS/workflows)
Familiarity with technical SEO/AEO tooling: Profound, site crawlers, log analysis
Preferred
3+ years of SEO experience in developer tools, APIs, infra, or open-source ecosystems
Experience with programmatic SEO at scale (template systems, model/use-case matrices)
Experience SEOing docs, references, or large JS sites
Comfortable working directly with engineers on PRs and tickets
Experience with AEO tooling and LLM visibility measurement (e.g. Profound)
Benefits
Health, dental, and vision insurance (US)
Regular team events and offsites
Visa sponsorship
Company
fal
Fal is a generative media platform that helps developers create applications using AI models.
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$337MKey Investors
Sequoia CapitalMeritech Capital PartnersKindred Ventures
2025-12-09Series D· $140M
2025-07-31Series C· $125M
2025-02-12Series B· $49M
Leadership Team
Burkay Gur
Co-Founder
Gorkem Yurtseven
Co-Founder
Recent News
2026-01-07
2025-12-16
alleywatch.com
2025-12-16
Company data provided by crunchbase