Wellthy · 13 hours ago
Director of Member Growth and Activation
United States
Full-time
Remote
Director/Executive
$125K/yr - $145K/yr
8+ years expWellthy is a company dedicated to improving care infrastructure for families. The Director of Member Growth and Activation will focus on driving membership growth, enhancing engagement strategies, and leading a high-performance culture centered on conversion metrics and experimentation.
Health CareMedicalWellness
Responsibilities
Driving Member Growth and Client Success: Recognizing that every enrollment and activated member is a direct driver of growth and tangible value for Wellthy and our clients
High-Volume Experimentation: Leading a "test-and-learn" culture that thrives on high-volume A/B testing, rapid iteration, and applying data-backed insights in real-time
Reducing Friction: Identifying and dismantling the barriers that prevent families from seeking the care they need
Shaping Engagement Strategy: Crafting the roadmap for millions of employees and families who access Wellthy as a vital benefit or through their insurance carrier
Bringing the Mission to Life: Ensuring Wellthy’s voice and impact resonate across the entire member lifecycle
Expanding World-Class Member Support: Shaping and leading a Member Support strategy and muscle for Wellthy that is not just reactive but proactively shaping a modern and best-in-class member experience
Help lead a function from the ground up, establishing a high-performance culture obsessed with daily conversion metrics and growth-hacking loops
Develop and maintain a cohesive strategy across the full member lifecycle: launch → awareness → enrollment → activation → ongoing care → re-engagement
Design and deploy proactive, high-touch outreach playbooks and behavioral nudges that move members from "enrolled" to “engaged” and later “re-engaged.”
Own the end-to-end development of client and partner launch practices
Create evergreen and tailored campaign frameworks (launch kits, benefit cycle messaging, toolkit templates) that work across industries and geographies
Craft clear, inclusive messaging that helps members navigate Wellthy's full service portfolio ensuring they find the right fit for their needs
Collaborate on 6-12+ month content roadmaps, ensuring playbooks, webinars, and campaign assets are ready to meet anticipated client needs and seasonal moments (e.g., Open Enrollment)
Develop specialized campaigns and content for member categories accessing Wellthy via health plans and insurance carriers
Act as a consultative partner to Client Success and Product Marketing, equipping them with insights and playbooks that strengthen employer relationships and prove program impact
Partner with Product and CX to enhance in-app engagement, encouraging members to use specialized tools like the care circle, medication tracker, and document storage
Collaborate with Brand/Creative to produce content that feels accessible, supportive, and reflective of Wellthy’s empathetic voice across every touchpoint
Monitor engagement metrics, funnel conversion, and member behavior patterns to identify daily opportunities for growth
Run A/B tests and structured experiments to continually improve messaging, timing, and channel strategy across email, SMS, and in-product messaging
Translate complex engagement trends into clear recommendations for internal teams and high-level client-facing conversations
Lead and oversee Wellthy’s Member Support muscle, including Activation Specialists and Member Support specialists
Help shape and provide guidance to Wellthy’s Communications and Marketing Associate, supporting their work on content for members and clients
Qualification
Required
8–10+ years of experience in Growth Marketing, Performance Marketing, or Lifecycle Growth; ideally in a fast-scaling B2B2E or Fintech/Health tech environment
Growth-Hacker Mindset: Proven track record of driving massive shifts in conversion metrics through creative, unconventional, and data-backed tactics
Technical Proficiency: Expert-level experience with growth tools (e.g. HubSpot) and project management systems (Linear/Asana)
Mission-Alignment: Ability to communicate complex care needs using simple, clear, and inclusive language
Experience Building and Managing Teams: Ability to hire, mentor, and lead a performance-oriented team
Preferred
Comfort with emerging technology and curiosity around how tools like AI can support your workflow or help families more effectively is a plus
Benefits
Remote work environment.
Medical, dental and vision benefits within 30 days of hire.
Retirement saving account with matching company contributions.
Mental health benefits.
15 days paid vacation, two additional days for each subsequent years (up to a maximum of 25 days).
Sick Time, Caregiving Days and Mental Health Days
Professional development initiatives for growth.
Generous parental leave (maternal and paternal) during a new child’s first year (born into family or adopted) and pregnancy loss leave.
Company
Wellthy
Wellthy is a family care concierge service that brings relief to families managing complex or ongoing care situations.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$78.02MKey Investors
Rethink Impact
2023-05-11Series Unknown· $25.5M
2021-06-28Series B· $37.21M
2020-05-18Series A· $5.62M
Leadership Team
Lindsay Jurist-Rosner
CEO
Kevin Roche
CTO
Recent News
Twin Cities Business
2025-10-15
Business Insider
2025-10-14
Company data provided by crunchbase