Cheesecake Labs · 7 hours ago
Business Development Representative (GTM Focus)
Cheesecake Labs partners with Series A+ startups and SMBs to design and build complex digital products. They are seeking a GTM Associate to work directly with the CEO and Sales leadership to execute their go-to-market strategy for strategic accounts and new services.
AndroidAugmented RealityBlockchainInformation TechnologyiOSProduct DesignSmart ContractsSoftwareUX DesignWeb Apps
Responsibilities
Partnering with the CEO and Sales Leaders to define and prioritize outreach campaigns, ICPs, messaging, and channels
Researching detailed information on target ICPs and key stakeholders using tools like LinkedIn Sales Navigator, Clay, and AI assistants
Executing high-volume, high-quality outreach via LinkedIn, email, and calls, and when relevant, supporting presence at events and meetups
Generating qualified opportunities (SQLs) for Account Executives through personalized, value-driven outreach sequences
Experimenting with messaging, sequences, and automation tools (AI/LLMs, email warm-up, workflows) to continually improve engagement and conversion
Managing leads and activities in HubSpot, ensuring clean data, accurate tracking, and clear reporting on pipeline and performance
Staying current on industry trends, competitors, and buyer needs in our core markets (AI, blockchain, fintech, and digital products) and feeding those insights back into campaigns
Qualification
Required
2+ years in a growth-focused sales role (agency, SaaS, or consulting preferred)
Strong understanding of outbound prospecting, GTM strategy, and lead qualification
Strong research skills to identify accounts, stakeholders, and insights that drive personalized outreach
Hands-on experience with HubSpot, LinkedIn Sales Navigator, Clay, AI/LLM tools, and email warm-up tools; familiarity with other B2B prospecting platforms is a plus
Tenacity and resilience with a hard-working, high-energy approach to execution; coachable with a strong learning mindset
A strategic mindset with a clear bias for action; able to help build the GTM playbook and execute it consistently
Curiosity about emerging tech (AI, Web3, digital products, data) and a passion for helping clients succeed
Motivated to grow a career in sales, and comfortable with cold outreach (emails, LinkedIn, and calls)
Preferred
US-based, preferably near a major tech or business hub
Benefits
$100 per SQL call held by AE
$1,000 per deal won
Company
Cheesecake Labs
Digital Products, Blockchain, AI and Software Development for Startups and Enterprises
Funding
Current Stage
Growth StageRecent News
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