Consumer Marketing Director - Rheumatology jobs in United States
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Allergan Aesthetics, an AbbVie Company · 10 hours ago

Consumer Marketing Director - Rheumatology

AbbVie is a global biopharmaceutical company dedicated to addressing serious health issues through innovative medicines. The Consumer Marketing Director for Rheumatology will lead the development and execution of consumer strategies to enhance business performance, focusing on integrated marketing tactics and collaboration with various teams and agencies.

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H1B Sponsor Likelynote

Responsibilities

Create a positive culture, set a tone of ownership and accountability, and have a people development mindset. Be an active voice in the IBT and embody the AbbVie ways of working
Understand overall business trends, the competitive environment, and articulate consumer strategies that are integrated within the overall business and competitive context. Demonstrate ownership of strategic planning process and, in collaboration with the IBT Leadership Team, develop the vision, strategy, and financials of the business plan
Leads the team in prioritizing and executing integrated marketing tactics that are anchored in consumer insight, aligned to brand strategies and measurable
Fosters innovation of the team, proactively sharing learnings with other teams (Therapeutic Franchise, Consumer Immunology). Lead initiatives that seek synergies and innovation across IBT’s and Consumer Immunology (pan-Rheum integration, launch best practices, Adobe capabilities, SEO/SEM, etc.)
Responsible for consumer agency management across the Rheumatology Franchise. Accountable for continuing to build a strong and collaborative partnership with agency partners in delivering breakthrough creative (as measured by copy testing research and in-market performance) for key integrated multi-channel campaigns (broadcast, digital, social, content marketing)
Partners with SKYRIZI Derm Consumer team to ensure SKY PsA-R interests are represented in consumer strategies and tactics
Provide direction, input and feedback to the Media Team on media strategies and plans. Teach direct reports about media planning and strategy so they can further develop their skills in this area
Work with APEX, CI and other groups to monitor the competitive landscape to uncover and/or validate activating consumer insight(s) that can unlock strategic opportunities across the Rheum portfolio
Further develop marketing and leadership capabilities across the Rheum Consumer Team. Contribute to the capabilities development across Consumer Immunology
Drive long term evolution and sustainability of each asset’s positioning. Lead the team in the ability to translate positioning into compelling strategies, tactics and communications
In collaboration with APEX and Media team, determine channel allocation for consumer campaigns
Responsible for compliance with applicable Corporate and Divisional Policies and procedures

Qualification

Healthcare marketing experienceLeadershipStrategic thinkingBusiness/financial acumenTechnical marketingConsumer strategyInnovationTeamworkInitiativeIntegrityCommunication

Required

BA, BS degree required or equivalent experience
10+ years marketing experience required, 5 of which must be specific to healthcare, minimum 3 years in management
Must exhibit proficiency commensurate with grade in the following competencies: leadership, technical marketing, business/financial acumen, strategic thinking and agility, teamwork, initiative, innovation, integrity, and communication

Preferred

Master's degree in business preferred

Benefits

Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)

Company

Allergan Aesthetics, an AbbVie Company

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At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products.

H1B Sponsorship

Allergan Aesthetics, an AbbVie Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2022 (16)
2021 (14)
2020 (5)

Funding

Current Stage
Late Stage

Leadership Team

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Nicole Mowad-Nassar
Senior Vice President, AbbVie and President, Global Allergan Aesthetics
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Company data provided by crunchbase