Cadillac Area Visitors Bureau · 7 hours ago
Executive Director
Cadillac, MI
Full-time
Onsite
Director/Executive
$65K/yr - $80K/yrThe Cadillac Area Visitors Bureau (CAVB) is a destination marketing organization focused on promoting the Cadillac region as a premier destination for overnight travel. The Executive Director will provide leadership, strategy, and operational management to advance the Bureau’s mission, including developing marketing programs and fostering partnerships to drive tourism and economic impact.
Travel Arrangements
No H1B
U.S. Citizen Only
Responsibilities
Provide executive leadership and strategic direction for the Cadillac Area Visitors Bureau, ensuring alignment with the organization’s mission, strategic plan, and Board-approved goals
Partner with the Board of Directors to support effective governance, strategic planning, policy development, and organizational accountability
Lead the development and execution of destination marketing and promotional strategies that drive overnight visitation, extend length of stay, and increase visitor spending
Oversee financial management and organizational sustainability, including budgeting, financial reporting, fiscal controls, and compliance with applicable requirements
Foster a high-performing, collaborative workplace culture and ensure clear expectations, accountability, and professional development
Serve as the primary ambassador and spokesperson for tourism in the Cadillac area, cultivating strong relationships with lodging partners, businesses, government entities, and regional and state tourism organizations
Oversee advertising, public relations, digital marketing, content development, and brand stewardship to ensure consistent and effective destination messaging
Identify, pursue, and manage funding opportunities such as grants, sponsorships, and cooperative programs to support organizational priorities
Supervise contracts and relationships with consultants, vendors, and third-party partners supporting marketing, research, and operational needs
Monitor tourism data, performance metrics, and industry trends to inform data-driven decision-making and continuous improvement
Ensure compliance with all applicable local, state, and federal regulations governing nonprofit operations, employment practices, and destination marketing organizations
Perform other duties as assigned to support the effective operation and long-term success of the Cadillac Area Visitors Bureau
Qualification
Required
Bachelor's degree in marketing, communications, hospitality management, or a related field, or equivalent professional experience
Senior-level nonprofit management experience, including direct work with a board of directors
Demonstrated success in marketing and advertising across multiple channels
Proven fiscal management skills, including budgeting and basic grant administration
Proficiency in QuickBooks and Microsoft Office (Word, Excel, Outlook)
Excellent written and verbal communication skills
Must be a U.S. citizen, national, or lawful permanent resident
Preferred
Experience in a destination marketing organization or visitor's bureau
Advanced grant writing and grant management experience
Proficiency with Canva, Adobe Creative Suite, and other marketing platforms
Knowledge of tourism marketing, public relations, outdoor recreation development, and industry best practices and trends
Event planning and management experience, including volunteer supervision
Strong track record of fostering collaborative partnerships across local, state, and federal levels
Benefits
This position is salaried and eligible for full-time employee benefits
Professional development, mentorship, and training opportunities are available to support career growth and skill development
Company
Cadillac Area Visitors Bureau
All ways exploring our area.
Founded in 1986
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase