Marana Skydiving Ctr · 8 hours ago
{Fully Remote} Director of Sales & Marketing
United States
Full-time
Remote
Director/Executive
$105K/yr - $116K/yr
8+ years expGood Roots is a national professional services firm dedicated to helping farm and food businesses build strong financial, management, and marketing foundations. The Director of Sales & Marketing will define and lead the go-to-market strategy, develop and execute sales and marketing plans, and manage a team to drive revenue and profitability.
Aviation & Aerospace
Responsibilities
As a member of the Senior Leadership team, lead strategic initiatives that enable the firm to effectively sell our professional services across business consulting, marketing, and accounting
Collaborate with senior leadership to define growth goals (revenue, client segments, geographies, services lines, etc.)
Develop and own annual and multi-year sales and marketing plans aligned with firm objectives (including target markets, positioning, messaging, service-line focus, competitive differentiation)
Establish metrics / KPIs (sales pipeline, conversion rates, average deal size, client renewals, marketing ROI) and monitor performance regularly
Lead the sales function: prospecting, pipeline development, qualification, proposal process, negotiations, and closing
Build and manage the sales funnel, forecast revenue, track progress vs. goals, refine tactics
Develop relationships with key prospects, strategic accounts and partners; participate directly in high-value deals
Work closely with service delivery to ensure smooth hand-off of new clients and stay attuned to client experience and retention
Oversee marketing: brand strategy, content marketing, digital marketing (website, SEO/SEM, social media, email, etc.), events, thought leadership, partner/referral marketing
Allocate marketing budget; track ROI of campaigns; refine marketing mix
Work with team to develop differentiated messaging, collateral, case studies, and client success stories
Hire, mentor, and manage the business development and (internal) marketing team
Lead the Sales & Marketing team in execution and operationalization of sales and marketing processes and enablement initiatives
Foster collaboration with service delivery, finance & operations, people & talent, and senior leadership
Champion a growth mindset culture: data-driven decision making, continuous improvement in sales/marketing processes
Develop and manage the sales & marketing budget; make informed investment decisions (e.g. which campaigns, events, tools to invest in) that drive profitable growth
Monitor cost per acquisition, lifetime client value, margin impact of new business, etc
Deliver regular reports to senior leadership: pipeline health, closed deals, churn/renewals; marketing ROI; budget variance, sales forecast, etc
Use Salesforce CRM and marketing automation tools to track metrics, continuously optimize process and tools
Monitor market trends, competitive landscape, client needs and service offerings to identify new business opportunities and refine existing sales strategies
Partner with service delivery to provide input into new and existing offerings or refinement
Leverage sales data and performance metrics to provide actionable insights and recommendations to Leadership (e.g. geographies or client segments to focus on)
Qualification
Required
8 - 15 years of experience in sales and marketing leadership roles, preferably in professional services, a niche B2B services environment, or within the farm and food system ecosystem
Demonstrated track record of growing revenue in a small/medium professional business, including new client acquisition, account expansion, and marketing-driven growth
A consultative approach to Sales with a proven track record of closing complex, high-value deals involving tailored or bundled services (accounting, marketing, business consulting)
Proficiency with Salesforce CRM (including Account Engagement), marketing automation, analytics tools; comfortable with data, metrics, dashboards
Strong strategic planning ability, paired with hands-on execution experience
Excellent leadership and people management skills – able to build and lead a small team, manage external vendors/partners, and collaborate across functions
Solid business acumen, profit-and-loss understanding, margins, client lifetime value, cost of sale, budgeting, etc
Deep understanding of marketing channels: content marketing, digital, referral/partner channels, events, thought leadership
Strong sales skills: pipeline management, closing complex deals, relationship building with farmers or small to medium sized business owners
Excellent communication and presentation skills: able to articulate value propositions, represent the firm externally at client / prospect meetings and industry events
Exceptional ability to influence and align senior leaders across diverse and sometimes competing interests
Benefits
Flexible scheduling, all work is remote
Health, Vision & Dental
401k with company match
Life Insurance
Paid personal time off, observance of paid federal holidays, and paid winter break
Paid Parental Leave
Time and expenses covered for professional development
Short & Long Term Disability
Monthly stipend for office expenses
Bi-annual performance-based bonuses
Employee ownership after 4,000 hours
Company
Marana Skydiving Ctr
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase