Richardson Sales Performance · 4 hours ago
Business Development Associate
United States
Full-time
Remote
Entry, Mid Level
2+ years expRichardson Sales Performance is the global leader in sales training and performance improvement. The Business Development Associate will play a crucial role in developing and growing the sales pipeline by utilizing various sales tech platforms and nurturing leads to create qualified opportunities for the sales team.
Professional Training & Coaching
Responsibilities
Prospect into enterprise & strategic accounts to generate high-quality meetings and opportunities
Ensure account coverage by enriching and maintaining contact data, enabling full engagement across campaigns, cadences, and outreach channels
Execute targeted, data-informed outbound cadences and multi-thread strategic accounts at the decision-maker level
Leverage intent data and other insights to prioritize accounts, tailor outreach, and identify new opportunity signals
Maintain a strong focus on improving MQL-to-SQL conversion rates for inbound marketing activity
Partner with Account Executives to align outreach with account strategies as needed
Demonstrate best-in-class prospecting behaviors and use AI tools where appropriate to enhance productivity and personalization
Promotes and sells Richardson’s value proposition to new and inactive prospects and inbound marketing leads
Initiates and manages follow-up for prospective buyers utilizing proven nurturing strategies; research and finds new contacts to generate interest and build new outreach campaigns; contacts and generates interest from prospects attained through marketing campaigns or BDR outreach
Must maintain a high activity level with current prospects via telephone, email, social networking, and other modes of communication as appropriate; the use of new tech stack platforms to access intent data to build campaigns is key in this role
Adheres to established sales and marketing activity requirements including maintaining current records, contacts and activities/opportunities using our CRM system (SalesForce.com) and sales engagement platform Gong
Must be able to distill conversations into concise and meaningful information to provide a roadmap of details for our sales team to follow
Should also engage in additional research and qualifications of leads in order to make the best impact (online research and vetting, etc.) Must stay informed of our competitors’ activities and evolving landscape of the sales training market
Prepare sales organization for productive conversations with qualified leads; utilize deep knowledge of our existing client base – broadly speaking and intricacies of our most prosperous client relationships; maintain a deep understanding of Richardson’s solutions, product team and client service team operations, and be able to condense and express our thought leadership on selling and training
Provide reports on results and strategy to BD Team Lead on a regular basis and provides the team with impressions about effectiveness of campaigns via responses to the BDA outreach
Qualification
Required
2-4 years of account executive/inside sales experience with the proven ability to sell business-to-business or professional services solutions (such as training, consulting, or recruiting services.)
Bachelor's Degree in Sales/Marketing preferred; equivalent work experience could be substituted
Proficient in using marketing and sales tech stack: Salesforce, Gong, Zoominfo
Excellent organizational, written and verbal communication skills required
Strong business acumen; must be able to carry conversations with all levels of prospect contacts including C-Suite (Sales Enablement, Sales, SVPs, Directors, etc.)
Passion for selling and engaging in high value conversations for prospects
High attention to detail required
Strong research and preparation skills required
Ability to manage multiple responsibilities and tasks, and manage time effectively
Ability to be self-directed and autonomous with work activities is required
Aptitude towards collaboration and teamwork required, experience collaborating with marketing preferred
Benefits
Eligible for quarterly bonus
Company
Richardson Sales Performance
Richardson is a global sales training organization that equips sales teams to win more business in an increasingly cautious and complex environment.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
John Elsey
President & CEO
Justin Walsh
Chief Technology Officer
Company data provided by crunchbase