Athlete To Athlete · 2 hours ago
Growth Marketing Manager (Paid Media + Creative Strategy)
Santa Monica, CA
Full-time
Onsite
Mid Level
$90K/yr - $130K/yr
3+ years expAthlete to Athlete is a fast-growing, venture-backed start-up based in Los Angeles that offers Athletic Mentorship and Coaching Programs for youth athletes. As a Growth Marketing Manager (Paid Media + Creative Strategy), you will manage and optimize paid acquisition programs while collaborating with various teams to enhance marketing efficiency and campaign performance.
ConsultingSportsTraining
Responsibilities
Collaborate with marketing team leadership to develop paid media strategy, with hands-on execution across paid platforms (Meta and Google prioritized; additional platforms like TikTok and YouTube as we scale)
Set up, manage, and optimize paid campaigns across platforms like Meta and Google Ads, monitoring pacing, troubleshooting delivery, and hitting KPIs tied to Qualified Leads, CPL, efficiency, and growth
Own campaign performance end-to-end, from launch through optimization, pacing, creative iteration, and performance reporting
Analyze campaign performance data, customer behavior, and funnel quality signals to identify opportunities and execute impactful optimizations
Partner closely with Sales, Engineering, Creative, and Product teams to surface insights and improve marketing efficiency, lead quality, and downstream conversion
Lead creative audits to identify what is working, what is not, and what to test next
Translate insights into clear creative briefs, messaging frameworks, and creative roadmaps
Partner with leadership to evolve messaging frameworks, value prop articulation, and proof points
Coordinate cross-functional teams to ensure alignment on goals, deliverables, timelines, and required resources (including Creative, Product, and Engineering)
Engage customers, parents, and program participants to gather assets, testimonials, and story-driven content, fostering trust and collaboration throughout the process
Communicate results through concise, data-driven reporting with clear insights and recommendations
Qualification
Required
3-5 years of hands-on media buying experience, with deep expertise in Meta and Google Ads (TikTok and YouTube experience is a plus)
Strong understanding of auction mechanics, campaign architecture, and core performance levers across audiences, creative, bids, budgets, and landing experiences
Proven experience managing six-figure monthly budgets while balancing growth and cost efficiency
Demonstrated ability to optimize to quality outcomes, not just volume (for example Qualified Leads, funnel conversion rates, and lead-to-sale insights in partnership with Sales)
Ability to build advanced audiences using site behavior, CRM data, and engagement signals
Strong analytical skills with a track record of turning data into structured testing plans and actionable optimizations
Working knowledge of attribution and measurement concepts
Familiarity with Meta Events Manager and Pixel/CAPI basics
Comfortable with reporting and visualization tools such as GA4, Looker, Tableau/dashboards
Proven ability to collaborate effectively with cross-functional partners on marketing and creative initiatives
Strong project management fundamentals, including organizing workflows, capturing learnings, and improving processes over time
Curious and motivated to deeply understand customer behaviors, marketplace dynamics, and performance drivers
Highly organized with meticulous attention to detail
Strong communicator with the ability to collaborate effectively across all levels of the organization
Able to manage multiple projects simultaneously, prioritize effectively, and adapt quickly in a fast-paced environment
Comfortable working independently while staying aligned with a cross-functional team
Excited by startup environments where wearing multiple hats is part of the job
Company
Athlete To Athlete
Athlete to Athlete is an athletic coaching platform that offers a mentorship program to build relationships between a mentor and student.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Anthony Waller
Co-Founder, Chief Executive Officer
Zachary Maisus
Co-Founder and COO
Recent News
EIN Presswire
2025-04-16
Company data provided by crunchbase