Brite · 6 hours ago
Performance Marketing Manager
United States
Full-time
Remote
Senior Level
6+ years expBrite is a company transforming how Project Management Offices (PMOs) deliver strategic value to their organizations. They are seeking a Performance Marketing Manager who will be responsible for building a scalable digital demand generation engine and optimizing marketing strategies to convert PMO leaders into qualified pipeline. This role emphasizes data-driven decision-making and collaboration across teams to drive measurable results tied directly to pipeline and revenue.
Marketing & Advertising
Responsibilities
Build a repeatable, scalable, and profitable digital demand generation engine that complements organic content strategy
Identify the highest-ROI digital channels, run rigorous tests, and optimize campaigns
Analyze campaign performance across channels like paid search, paid social, sponsored webinars, and content syndication
Run A/B tests on ad creative, landing pages, audience segments, and bidding strategies
Collaborate closely with other marketing teammates to transform strategic messaging and assets into high-performing campaigns
Translate positioning into targeted ad copy, audience strategies, and multi-touch nurture sequences
Identify repeatable, predictable demand generation channels and scale them efficiently
Thrive on continuous testing, optimization, and cross-functional partnership to drive measurable results
Qualification
Required
6+ years of hands-on performance marketing experience in B2B SaaS, with a proven track record of scaling demand generation in mid-market to enterprise segments
Deep expertise in paid search (Google Ads, Bing Ads), including keyword strategy, bid management, ad copywriting, landing page optimization, and conversion tracking
Advanced proficiency in display ads and paid social (LinkedIn, Facebook) with specific experience in Account-Based Marketing (ABM), audience segmentation, and B2B lead generation
Demonstrated success running rigorous A/B and multivariate tests across ads, landing pages, and conversion funnels - with a portfolio of results showing measurable improvements in conversion rates
Strong analytical skills with experience using marketing analytics platforms (Google Analytics, HubSpot, Salesforce, Equals, Tableau, or similar) to track, measure, and optimize campaign performance
Proficiency in marketing attribution models and understanding of how to connect marketing activities to pipeline and revenue outcomes
Experience with retargeting/remarketing strategies and display advertising to nurture prospects through the buyer journey
Comfort working with a sizable marketing budget, with the ability to forecast, allocate, and optimize spend across multiple channels
Data-driven mindset with the ability to translate analytics into actionable insights and strategic recommendations
Preferred
Experience marketing to technical or operational buyers (CIOs, VPs of Operations, PMO Directors, Program Managers)
Familiarity with the project management, PMO, or enterprise software space
Experience creating or collaborating on campaigns targeting multiple personas within a single buying committee (e.g., PMO leaders, executives, project managers)
Background in demand generation for B2B products with longer sales cycles (3–9 months) and mid-to-high ACVs
Proven ability to partner effectively with Content Marketing, Product Marketing, Sales, and Customer Success teams to create integrated campaigns
Experience using intent data, technographic data, or firmographic data to build targeted account and contact lists for ABM campaigns
Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred)
Knowledge of SEO/SEM best practices and how paid and organic search strategies complement each other
Familiarity with landing page builders, a/b testing tools, and conversion rate optimization (CRO) principles
Experience in industries such as Professional Services, Manufacturing, Healthcare, or State & Local Government
Benefits
A flexible PTO policy
Medical, Dental, and Vision insurance
Flexible spending account
Paid holidays
Equity and bonus eligibility
Company
Brite
In today’s competitive landscape, the war for top-tier talent is expensive and exhausting.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Anil Yasyerli
Founder
Company data provided by crunchbase