Ovative Group · 9 hours ago
Manager, Paid Social
New York, United States
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $132K/yr
5+ years expOvative Group is an independent, full-funnel media, measurement, and creative firm that helps brands transform their media and measurement programs. The Manager, Paid Social position is an opportunity for an experienced candidate to lead paid social optimization efforts, manage client relationships, and inspire a team while driving enterprise-level impact through digital marketing strategies.
ConsultingConsumer GoodsLegalRetail
Responsibilities
Act as a subject matter expert for Paid Social and Retail Media Network (RMN) strategies by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends
Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals, with a focus on large-scale retailers and omnichannel retail use cases
Support higher level, cross-functional marketing strategy projects by providing deep media expertise
Understand and find synergies across digital channels within the client mix in partnership with other team members
Lead day-to-day management and optimization of client paid social programs including:
Campaign planning, strategy and plan documentation
Campaign tactics and segmentation build-out and optimization
Algorithmic bid platform and manual bidding strategy and optimization
Test ideation, planning, and management
Custom analysis, reporting and insights
Creative management and trafficking execution
Site and inventory management
Manage privacy and evolving do-not-track trends directly, or in partnership with, other media partners
Strategic partner management
Build and maintain team process, QA checklists, and documentation that enable consistent, scalable execution across clients and team members
Lead day-to-day management of client paid social programs including:
Clearly defining program objectives, tactics and KPIs
Developing and delivering client communication
Build strategies for clients and lead tactical planning and execution
Effectively manage & grow client relationship and establish trust and credibility
Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact through the paid social channels
Lead and grow relationships with enterprise retail clients and retail media partners, translating their business objectives into integrated Paid Social and RMN roadmaps, test plans, and measurement frameworks
Recruit, train and manage new Ovative team members
Foster a culture of open communication and 360-degree feedback
Inspire your team and direct reports to reach their quarterly, annual, and long-term goals
Design, implement, and continuously improve operating rhythms, workflows, and processes (e.g., status meetings, intake, prioritization, QA, documentation) that enable a high-performing and organized team
Qualification
Required
5+ years of experience directly responsible for enterprise-level Paid Social advertising programs
At least 1+ year of experience managing direct reports
Great communication and extensive client management experience (internal or external)
Proven track record of success driving strong positive results through the paid social channels
Proven mastery of the following: Performance-based, direct response marketing programs
Execution with platform UIs and ad serving / ad tech
External partner management
Sound conceptual and analytical problem-solving skills
Exceptional attention to detail
Demonstrated experience building and scaling team processes and organization, including workflow design, documentation, and operating routines for paid media or digital marketing teams
Preferred
Experience leading paid media programs for large-scale retailers, omnichannel retail brands, or eCommerce businesses, including collaboration with internal or external Retail Media Network partners
Hands-on experience with Retail Media Networks activations including planning, activation, and measurement
Strong digital agency experience or digital lead on the client-side
Previous experience in performance marketing, retail, eCommerce, etc
Bid technology platform experience
Benefits
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day
Company
Ovative Group
Digital strategy consultants serving the retail and consumer packaged goods industry
501-1000 employees
H1B Sponsorship
Ovative Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (2)
2023 (2)
2022 (3)
Funding
Current Stage
Late StageLeadership Team
Dale Nitschke
CEO
Annie Zipfel
Executive Vice President of Media
Recent News
2025-02-26
Company data provided by crunchbase