Motus · 10 hours ago
Demand Generation Manager, Digital
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $120K/yr
6+ years expMotus is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. They are seeking a Demand Generation Manager, Digital to own and scale digital channels as measurable sources of pipeline, focusing on revenue impact through various digital marketing strategies.
AutomotiveB2BIndustrial AutomationInformation TechnologyManagement ConsultingSoftware
Responsibilities
Own and scale Motus’ digital demand generation strategy, driving measurable pipeline and revenue impact across paid media, organic search (SEO/AEO), and the website
Manage and optimize paid digital programs (e.g., search, social, display, content syndication, retargeting) with a focus on efficiency, scale, and predictable pipeline contribution
Lead organic growth efforts, including SEO/AEO strategy in partnership with the content team
Build the website as a core conversion engine, partnering with Content, Product Marketing, and Campaign Operations, to improve user experience, conversion rates, and buyer journey alignment
Manage external agencies on strategy and execution of digital programs across channels accountable to pipeline and efficiency targets
Design and execute ongoing experimentation across channels (A/B testing, landing pages, messaging, offers, funnel optimization) to improve performance and learning velocity
Partner closely with Demand Generation and Campaign Operations to align digital programs to integrated campaigns, ICPs, and funnel objectives
Collaborate with Revenue Operations to ensure accurate tracking, attribution, reporting, and performance analysis from first touch through pipeline and revenue
Monitor, analyze, and report on channel performance, translating data into insights, recommendations, and action plans for continuous optimization
Manage digital budgets, forecasts, and performance targets, ensuring strong return on investment and clear accountability to pipeline goals
Stay current on digital marketing trends, platforms, and best practices, proactively identifying opportunities to improve scale, efficiency, and impact
Qualification
Required
6+ years of B2B digital marketing experience, with a strong focus on demand generation and pipeline growth
Proven track record of owning and scaling paid digital channels that deliver tangible pipeline growth and revenue impact
Experience with SEO/AEO, technical optimization, metadata strategy, and organic growth in a B2B environment
Strong understanding of website optimization, conversion rate optimization (CRO), and digital buyer journeys
Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) and analytics tools
Data-driven approach capable of analyzing performance, diagnosing issues, and making decisions rooted in metrics
Experience partnering cross-functionally with Demand Gen, Content, Revenue Operations, and Sales teams
Strong project management skills demonstrating a capacity to balance strategic planning and hands-on execution
Excellent communication skills, capable of clearly articulating performance, insights, and recommendations to stakeholders
Growth-oriented, curious, and experimental by nature, comfortable testing, learning, and iterating quickly
Preferred
Experience with Asana preferred
Benefits
Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
Open Paid Time Off
Flexible Spending Accounts & Health Savings Accounts
Motus-Fidelity 401K Plan
Company-paid Short/Long-term Disability & Basic Life Insurance Plans
Family Planning and Parenting Support Benefits through Maven
Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
$1000 Home Office Reimbursement Program
$2000 Internal Referral Program
WorkAnywhere Reimbursement of Internet and Cellular Costs
16 weeks maternity and adoption leave
12 weeks paternity leave
Company
Motus
Motus is the most accurate vehicle management and reimbursement platform available.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Permira
2021-10-07Private Equity
2018-01-17Acquired
Leadership Team
Phong Nguyen
Chief Executive Officer
G
Gregg Darish
Founder
Recent News
2026-01-22
2025-11-05
Company data provided by crunchbase