SightLine Applications, LLC · 1 day ago
Marketing Director
Portland, OR
Full-time
Onsite
Director/Executive
8+ years expSightline Intelligence is the leader in onboard video processing and AI-enabled solutions for unmanned and autonomous systems. The Marketing Director is responsible for leading the marketing strategy, aligning with the company's growth objectives, and collaborating with various departments to create compelling market narratives.
ElectronicsEmbedded SoftwareSemiconductorVideo
Responsibilities
Own Sightline's understanding of priority defense markets, including Group 1 (FPV & Loitering Munitions), Group 2 UAS, Counter-UAS, and Geospatial Intelligence applications
Develop and maintain market segmentation, buyer personas, competitive intelligence, and strategic positioning frameworks
Translate customer needs, drivers, and trends into clear messaging, campaign themes, and GTM priorities
Partner with Sales and BD to ensure marketing strategy aligns with goals, priorities, and regional market focuses (U.S. and International.)
Lead Sightline's brand strategy, ensuring consistency and differentiation across all external touchpoints while positioning the company as a trusted expert in onboard video processing, AI-enablement, and edge autonomy
Drive thought leadership initiatives including white papers, industry articles, and executive visibility
Identify PR opportunities that elevate Sightline's profile within the defense and autonomy ecosystem
Plan and execute outbound marketing programs that drive engagement with our target audiences and supports pipeline acceleration
Own strategy and participation for tradeshows and industry events. Partner with sales to ensure we are well positioned for networking opportunities
Spearhead marketing partnerships with OEMs, integrators, and strategic partners
Oversee content development of website messaging, product collateral, case studies, and launch materials
Provide clear strategic direction, prioritization, and development support for internal and external marketing resources
Manage third-party relationships across PR, digital, branding, and social content creation
Advance marketing operating processes, metrics, and rhythms that fuel execution, accountability, and continuous improvement
Deliver sales materials, including messaging frameworks, campaign assets, and competitive positioning tools
Support product launch planning, roadmap communication, and customer-facing narratives
Qualification
Required
Education: Bachelor's degree in marketing, business, communications, engineering, or equivalent applicable experience
Experience: Seeking 8+ years of progressive marketing experience, including experience in B2B, defense, aerospace, autonomy, or adjacent high-technology markets
Campaign Generation Experience: Proven ability to translate technical products into compelling, credible value propositions. Relevant experience developing and executing strategic marketing plans aligned to business growth initiatives
Collaboration: Comfortable in a fast-paced, cross-functional environment. Strong leadership, communication, and stakeholder management skills
Location and Travel: This role is based out of our Portland, Oregon office. Applicants must be eligible to work in the United States. Willingness to travel periodically for tradeshows, industry events, and customer engagements (estimated 20-30% travel.)
Preferred
Direct experience marketing to U.S. DoD, allied defense, or national security customers
Experience leading or scaling marketing teams in a growth-stage company
Familiarity with account-based marketing (ABM) strategies and enterprise sales cycles
Experience working with PR, branding, or demand-generation agencies
Comfort working closely with technical teams and understanding software-driven value propositions
Company
SightLine Applications, LLC
SightLine Applications is the industry standard for onboard video processing in advanced camera systems including UAS gimbals and PTZ systems.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2023-07-06Acquired
Leadership Team
Jonathan Atwood
Chief Executive Officer
Recent News
2025-03-07
MarketScreener
2025-03-06
PR Newswire
2025-03-06
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