Iru · 16 hours ago
Manager, Integrated Marketing
Miami
Full-time
Hybrid
Mid, Senior Level
6+ years expIru is an AI-powered security & IT platform used by leading companies to secure their users and devices. As the Manager of Integrated Marketing, you will lead demand programs and manage a team to create high-value marketing experiences, driving pipeline generation and revenue impact.
Artificial Intelligence (AI)Cyber SecurityInformation TechnologyiOSMobileSoftware
Responsibilities
Lead, hire, and develop a high-performing integrated marketing team, setting clear goals, operating rhythms, and accountability
Own the integrated campaign strategy across field events, ABM, webinars, partners, and digital programs, aligned to product launches, segments, and pipeline goals
Translate product positioning and buyer insights into multi-touch campaigns with clear conversion and revenue impact
Build scalable campaign and event playbooks that coordinate paid media, content, sales outreach, and partner efforts
Define and execute global field marketing and event strategies, including regional, in-person, and digital experiences
Lead ABM strategy and execution for top-tier accounts in partnership with Sales, driving personalized, multi-channel engagement
Develop and execute partner marketing programs, including joint campaigns, events, and enablement materials
Own pipeline forecasting, performance tracking, and reporting for all integrated programs; translate data into insights and optimization actions
Partner cross-functionally with Product Marketing, Sales, Performance Marketing, Content, Brand, Lifecycle, and Marketing Ops to ensure alignment and execution excellence
Drive continuous improvement through post-campaign retrospectives, learnings, and resource optimization
Qualification
Required
6+ years in B2B integrated marketing, demand generation, or field marketing, ideally in SaaS or tech
3+ years managing and developing high-performing marketing teams
Demonstrated ownership of pipeline and revenue outcomes through integrated programs
Strong experience across field events, webinars, ABM, and multi-channel campaigns
Proven ability to build campaign frameworks and playbooks that scale
Experience partnering with Sales on target account engagement and conversion strategy
Strong project management skills with ability to coordinate complex, multi-stakeholder programs
Analytical mindset with ability to forecast, track, and optimize program performance
Clear communicator with ability to present strategy and results to leadership
Strategic thinker who can balance program innovation with execution discipline
Comfortable managing both strategy and tactical execution across diverse program types
Benefits
Competitive salary
Hybrid work environment (3 days in office per week)
100% individual and dependent medical + dental + vision coverage
401(K) with a 4% company match
20 days PTO
Iru Wellness Week the first week in July
Equity for full-time employees
In-office lunch stipend provided
Up to 16 weeks of paid leave for new parents
Paid Family and Medical Leave
Modern Health mental health benefits for individuals and dependents
Fertility benefits
Working Advantage employee discounts
Onsite fitness center
Free parking
Exciting opportunities for career growth
Company
Iru
Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$288.38MKey Investors
General CatalystTiger Global ManagementFelicis
2024-07-17Series D· $100M
2021-11-18Series C· $100M
2021-04-22Series B· $60M
Leadership Team
Adam Pettit
Founder & Chief Executive Officer
John Richards
Staff Product Manager
Recent News
SV Angel
2025-11-28
Company data provided by crunchbase