Dollar General · 16 hours ago
DIRECTOR, DIGITAL CONTENT
Goodlettsville, TN
Full-time
Onsite
Director/Executive
8+ years expDollar General is seeking a Director of Digital Content to lead the strategy, development, and execution of brand content across various platforms. This role involves overseeing major campaigns, managing a creative team, and ensuring that all content aligns with the brand voice and business objectives.
Retail
Responsibilities
Creative Leadership: Define the overall creative direction and vision for content across channels in partnership with agencies, digital and marketing teams
Team Management: Lead, mentor, and coordinate internal creative teams and external agencies to deliver best-in-class work
Content Strategy: Develop comprehensive plans for content creation, photography shot list, distribution, and performance measurement
Cross-Functional Collaboration: Partner with Marketing, Site Merchandising, Ecommerce, and other departments to integrate content efforts into broader business strategies
Execution Oversight: Guide concept development, production (video, photo, web, email, social), and delivery of campaigns and evergreen content
Brand Alignment: Ensure all content reflects brand standards and resonates with target audiences
Trend Awareness: Stay current with emerging technologies, platforms, and creative best practices to keep the brand ahead of the curve
Qualification
Required
Strong leadership and communication skills with the ability to inspire creative excellence
Deep understanding of brand strategy, marketing principles, and audience engagement
Deep understanding of UX/UI design and product development
Proven track record in content creation and team building within digital media, advertising, or publishing
Expertise in creative development for multi-platform campaigns and digital storytelling
Ability to manage multiple projects and priorities in a fast-paced environment
8–10 years of experience in creative leadership roles, with at least 5 years in digital content strategy & execution
3+ years in a leadership role managing teams and budgets
Bachelor's degree required
Preferred
MBA or advanced degree preferred
Company
Dollar General
Dollar General has been Serving Others for approximately 85 years.
10001+ employees
H1B Sponsorship
Dollar General has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (41)
2024 (29)
2023 (47)
2022 (20)
2021 (5)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Jeff Owen
Chief Executive Officer
Todd Vasos
Chief Executive Officer
Recent News
bloomberglaw.com
2024-11-21
2024-05-04
Business Journals
2024-05-01
Company data provided by crunchbase