VENDO, a PLTFRM company · 13 hours ago
Walmart Advertising PPC Specialist, Walmart Connect
VENDO, a PLTFRM company, is focused on shaping the future of retail through eCommerce. They are seeking a Walmart Advertising PPC Specialist to manage and execute digital marketing strategies across various ad platforms while optimizing campaign performance and driving results for clients.
Responsibilities
Plan, manage, and execute digital marketing strategy across a variety of ad platforms for multiple clients simultaneously
Understanding and execution of paid search and social advertising, including Google, Meta (Facebook, Instagram), TikTok, etc
Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs
Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions
Create and analyze campaign performance reports to inform relevant teams
Prepare research and insights to inform ongoing media recommendations
Manage budget allocations and bid parameters to deliver most efficient results
Maintain strong media and technology vendor relationships and act as a resource for industry data and trends
Constantly learn and experiment new effective bidding, ad placement, and management techniques
Manage and leverage each campaign’s risk and loss pool for ongoing testing and experimentation
Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets
Participate in budget allocation for different channels and platforms
Qualification
Required
Experience in digital advertising, including paid search and social platforms. Includes campaign setup, optimization, and reporting to clients
Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing
Knowledge of the following platforms: Google Ads, Facebook/Meta ads, TikTok
Excellent organization, tactical, analytical/data management, Excel, and communication skills
Google Ads: 1 year required
Preferred
Meta (Facebook/Instagram) Ads: 1 year recommended
Company
VENDO, a PLTFRM company
YOUR BRAND. YOUR STORY. YOUR TRUSTED PARTNER FOR GLOBAL ECOMMERCE GROWTH.
Funding
Current Stage
Growth StageRecent News
2023-06-29
Company data provided by crunchbase